Aly Nurmohamed, VP, Global Publisher Strategy, at Criteo weighed in on ad blocking: "We're not yet in the midst of an adblockalypse." Yet he argued that there remains a lot … Read the whole story
Unruly has found Hollywood studios can increase buzz around their movie trailers by bringing so-called "emotional intelligence" to their video campaigns. The company's Emotional … Read the whole story
The Trade Desk reported Q4 earnings and fiscal-year 2016 earnings at the market close on Thursday. The global-ad tech platform reported more than $1 … Read the whole story
33Across names former AOL Executive David Jacobs COO, and promotes Shyam Kuttikkad to chief technology officer. Read the whole story
YuMe's full year 2016 revenue was $160.4 million, down from $173.3 million in 2016. The top 20 advertising customers accounted for $69.3 million, and … Read the whole story
TIme Inc. digital ad revenue grew to $166 million in Q4, largely due to the company's acquisition of ad-tech firm Viant, with 55% growth … Read the whole story
Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, … Read the whole story
Snap, Inc. expects to sell its stock between $14 and $16 per share, the tech darling revealed in an S-1 document filed with the … Read the whole story
The timing of the push for longer video content is significant, as Facebook is also poised to introduce new mid-roll video ad products, which … Read the whole story
It's no longer feasible to be a premium online publisher without a programmatic offering. The mistake, however, is an over-reliance on private marketplace or … Read the whole story