As the Weather Company seeks to leverage its data informed by AI and Watson, it's looking to become more of a platform and less of a publisher. Watson will help … Read the whole story
Centro, the digital advertising software provider, has announced the launch of a curated private marketplace directory containing over 1,000 deals from more than 150 … Read the whole story
Mobile Internet usage now represents more than a quarter of the total time spent with media, according to an updated forecast released this morning … Read the whole story
Marketing automation software -- the kind that fuels email campaigns -- will become a $7.6 billion market from now to 2025, a report says. Read the whole story
Responding to fresh revelations about its content policy, Facebook is further conceding that, yes, policing about a billion people's daily interactions is hard. Read the whole story
Digital media content and tech comprised nearly 70% of overall global consumer spending on all media content and tech (traditional and digital) in 2016, … Read the whole story
Advertiser money lost to bot fraud is the biggest impediment to digital media being optimized for trustworthy, transparent uses and positive, measurable brand outcomes. … Read the whole story