RTBlog
A survey by Yahoo's BrightRoll found 31% of digital media decision-makers polled will reduce spend with programmatic partners whose inventory includes brands associated with fake news. Meanwhile, 43% said they … Read the whole story
SourceMedia has continued its digital reinvention in 2017 with the launch of a new "in-article" outstream video ad unit. The B2B publisher will now … Read the whole story
AOL announced the beta launch of Smart Yield, a mobile-first solution that aims to level the demand bidding playing field for mobile publishers. By … Read the whole story
- COMMENTARY
A growing number of podcasting networks are making actionable information available, giving brands unprecedented insight into who listening and how long they're listening for. Read the whole story
Considered the fifth-most-effective app install format, interactive ads -- or "playables" -- are now being used by 64% of top app install marketers. Going … Read the whole story
