RTBlog
Marketers face challenges in understanding which data they should use to help them craft audience segments. But addressable TV campaigns aren't really as hard as marketers might think. Read the whole story
A new study by fraud detection company Fraudlogix finds that a majority of ad fraud is concentrated in a small percentage of sources within … Read the whole story
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making news the week of May 22. Read the whole story
- COMMENTARY
You read and hear it everywhere in the ad and marketing world: Do more digital. I've been in digital advertising since the early 1990s, … Read the whole story
The deal is for the upfront and scatter markets. It will allow "programmatic" optimization and targeting across brands using Mediaocean's and VideoAmp's software. Media … Read the whole story
- COMMENTARY
If your video doesn't tell a story that engages your customers and influences their decisions, well then it doesn't matter what else you've done. Read the whole story
- COMMENTARY
Later than sooner, Facebook will become yet another content provider, veering into a business that at the moment seems pretty overfilled. Read the whole story
