Outgoing MediaPost columnist Bob Garfield characterized three "grave threats" to digital advertising and media, and ad tech was No. 1. Read the whole story
Only 48% of U.S. mobile device owners know they can block mobile ads -- and while mobile ad blocking in the U.S. and the … Read the whole story
Facebook is expanding its Global Places partnership with Factual, the location data firm announced on Wednesday. The partnership now includes location data from 52 … Read the whole story
It's increasingly apparent that TV will need to embrace innovations born from digital ad tech to find its next $30 billion. With measurement standards … Read the whole story
DoubleVerify, Integral Ad Science, and Moat said they're partnering with Snap to provide brand advertisers with brand-safety controls designed to help ensure promotions on … Read the whole story
RTB House has added Australia and New Zealand to its APAC presence. The market entry will be led by Steve McMahon, who's joining the … Read the whole story
Denver-based ad tech firm Choozle named John Schnipkoweit to the newly created position of chief technology officer (CTO). Read the whole story
Nativo hired Rich Rosenzweig as vice president of programmatic. Read the whole story