Real-Time Daily
Wednesday, May 31, 2017

RTBlog

Ad Tech Poses A 'Grave Threat'
by Tobi Elkin, Staff Writer

Outgoing MediaPost columnist Bob Garfield characterized three "grave threats" to digital advertising and media, and ad tech was No. 1. Read the whole story

  • Survey Finds 48% Of U.S. Mobile Device Owners Know They Can Block Mobile Ads
    by Tobi Elkin

    Only 48% of U.S. mobile device owners know they can block mobile ads -- and while mobile ad blocking in the U.S. and the … Read the whole story

  • Facebook Expands Location-Data Partnership With Factual
    by Philip Rosenstein

    Facebook is expanding its Global Places partnership with Factual, the location data firm announced on Wednesday. The partnership now includes location data from 52 … Read the whole story

  • COMMENTARY
    Where Will TV's Next $30B Come From?
    by Ian Ferreira, Op-Ed Contributor

    It's increasingly apparent that TV will need to embrace innovations born from digital ad tech to find its next $30 billion. With measurement standards … Read the whole story

  • DoubleVerify, IAS, And Moat Join Snapchat Brand Safety Coalition
    by Tobi Elkin

    DoubleVerify, Integral Ad Science, and Moat said they're partnering with Snap to provide brand advertisers with brand-safety controls designed to help ensure promotions on … Read the whole story

  • RTB House Enters Australia, New Zealand Markets
    by Tobi Elkin

    RTB House has added Australia and New Zealand to its APAC presence. The market entry will be led by Steve McMahon, who's joining the … Read the whole story

  • Choozle Names First CTO
    by Tobi Elkin

    Denver-based ad tech firm Choozle named John Schnipkoweit to the newly created position of chief technology officer (CTO). Read the whole story

  • Nativo: Rich Rosenzweig
    by Amy Corr

    Nativo hired Rich Rosenzweig as vice president of programmatic. Read the whole story