RTBlog
While ad blocking remains a major hurdle for advertisers, publishers, and the entire digital ecosystem, digital researcher eMarketer revised its ad blocking forecast, lowering estimates of ad blocking users in … Read the whole story
Smaato, a real-time mobile advertising platform, named Gerry Louw chief technology officer (CTO) and promoted Ryan Klinefelter to chief corporate strategy & development officer. Read the whole story
Audience measurement firm comScore has been granted accreditation by industry ratings watchdog Media Rating Council for its mobile viewable impressions and related viewability metrics … Read the whole story
Outstream video advertising provider Teads reported that it logged $200 million in revenue in 2016, driven by growth in its mobile and programmatic businesses. … Read the whole story
Ad-tech firm AdTheorent said it received a "strategic growth investment" from H.I.G. Growth Partners (H.I.G.) which it declined to specify, and named former Yahoo … Read the whole story
BHD, the Vietnamese broadcast and digital video company, has tapped SpotX to power the monetization of its content on a global scale. Read the whole story
Innovid, the video marketing platform, announced on Wednesday the appointment of Matt Colebourne as managing director of EMEA. Colebourne's focus will be to strengthen … Read the whole story
SoundCloud has partnered with Rubicon Project to make its premium audio and video ad inventory available to programmatic buyers. Advertisers can now access SoundCloud's … Read the whole story
Skipping past skippable video ads has become an "ingrained behavior" for most consumers, according to results of a media trial released this morning by … Read the whole story
The findings of a new study analyzing more than 40 global publishers' readiness for mobile growth reveal that in-house teams lack skills related to … Read the whole story
- COMMENTARY
Ad tech isn't getting Twitter. Its ad revenue dropped from $641 million in Q4 2015 to $638 million this year. Read the whole story
