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More Than A Quarter Of Programmatic Ads Fail IAB Quality Guidelines

  • Campaign, Friday, February 24, 2017 8:47 AM

Data analytics company Ad Lightning has released "The Ad Quality Report for Publishers," the delves into the quality issues behind live programmatic ads on publisher sites. Looking at millions of live programmatic ads across 50 popular publisher sites, Ad Lightning found that 28% infringed on industry standards during the fourth quarter of 2016 and into January 2017.

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