RTBlog
The U.S. is no longer bringing new users to the Internet: With U.S. web traffic plateauing, smartphone growth in China, India, and Brazil is responsible for driving over 400 million … Read the whole story
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained what's gong on with the company's restructuring and what areas it is … Read the whole story
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sales platform for TV advertising, that will integrate clypd's national cable network inventory. … Read the whole story
PebblePost, a company that developed programmatic direct mail solutions for its clients, announced on Tuesday the completion of a $15 million Series B funding … Read the whole story
Automation solutions firm PubMatic will expand its header bidding product offering to the mobile app ecosystem. The announcement extends the technology to mobile apps … Read the whole story
Marketers risk miscalculating key metrics and return on investments for one in three transactions when applying old attribution models. Read the whole story
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Unilever is stepping up to stand alongside P&G on transparency, and the FMCG giant reveals that it has been talking to other advertisers, agencies … Read the whole story
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As traffic shifts to mobile, consumers will spend $74 billion on mobile apps by 2020, up from $54 billion in 2016. Read the whole story
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With no money in blocking ads for free, Shine is now Rainbow -- and it wants to make money by selling data from the … Read the whole story
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Today, the industry average for the amount of time to discover an active network intruder is five months, plenty of time to accomplish malicious … Read the whole story
