RTBlog
French ad tech firm Criteo surpassed analysts' estimates in Q3, and is looking toward new products to fuel its growth. Read the whole story
Digital audio powerhouse Pandora said it has partnered with A Million Ads, a provider of dynamic and personal audio creative, to bring real-time capabilities … Read the whole story
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimedia to enhance the monetization of NextWave's mobile apps. InMobi used a variety … Read the whole story
Advertising campaigns should connect to stock levels, price, performance and the ability to stop and start bidding in real-time. The technology should run more … Read the whole story
Metamarkets and Rubicon Project have teamed up to help media buyers on Rubicon's platform gain access to Metamarkets' interactive analytics dashboards. The goal is … Read the whole story
Digital marketing agency IMM partnered with Sublime Skinz and The Trade Desk on a campaign to drive target consumers to a phone provider's Web … Read the whole story
Among those who have used chatbots on a variety of platforms, 55% say accuracy in understanding the request is the biggest challenge. Some 28% … Read the whole story
Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will offer native advertising as a managed service on mobile and desktop. In addition, … Read the whole story
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketing (ABM), have a new tool to try. Madison Logic, an ABM platform … Read the whole story
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Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications. Read the whole story
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Native ad platform companies Bidtellect and TripleLift said they're entering a partnership that will bring advanced programmatic capabilities to native advertising. The goal is … Read the whole story
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Ad Lightning has come out with a study involving 605,000 examples of online ads that provide good reason for users to install an ad … Read the whole story
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It would be nice to assume ad blocking has plateaued because ad-blocker users have seen the link between ads and free content. The truth … Read the whole story
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OTT now looks to "replace" those traditional pay TV services -- cable, satellite or telco. Estimates are Sling TV has more than 1 million … Read the whole story
