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by Joe Mandese
That's right -- despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" … Read the whole story
by Mark Walsh
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. … Read the whole story
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by Joe Mandese
With the goal of transforming the way people watch, interact with, and perhaps most importantly, share the way they experience television, the founders of … Read the whole story
by Sarah Mahoney
CMOs believe they are evolving effectively as digital disciplines mature, according to a new study. But 40% of them see that lack of technical … Read the whole story
by Laurie Sullivan
Social takes on a new meaning when it comes to display ads from Anthem Blue Cross of California. The WellPoint healthcare program launched an … Read the whole story
by Karl Greenberg
Chevrolet's humorous ad featuring a yellow Camaro is part of a raft of new advertising the company will feature during the Super Bowl, and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A conversation Monday with Mike Barbeau, SVP of sales North America at SocialVibe, a digital advertising company, sparked an interesting discussion. With display ads … Read the whole story
COMMENTARY
by Joe Mandese
That's right, despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" media … Read the whole story
COMMENTARY
by Michael Hussey
Social has fundamentally changed consumer spending decision making. On average, 89% of people look online before making a purchase decision. They are looking for … Read the whole story
COMMENTARY
by Joe Mandese
Maybe Google should have called its new social network Strongarm. That's what CP+B' Melissa Goodis seemed to suggest. Not because it strengthens biceps, per … Read the whole story
COMMENTARY
by Joe Mandese
Social Media Insider Summit luncheon sponsor, Andrew Beranbom, co-founder and vice president of business development at Extole, just gave an interesting presentation showing how … Read the whole story
COMMENTARY
by David Berkowitz
Florida is one of our more unpredictable states. The weather, the voting patterns, and the Florida Marlins can constantly surprise the locals, and there … Read the whole story
COMMENTARY
by Joe Mandese
Asked if and when they buy products directly off of Facebook, Stephen Chavez, one of the non-insders on the consumer panel organized by Daniel … Read the whole story
COMMENTARY
by Joe Mandese
Okay, so don't expect that to be the title of a major motion picture near you anytime soon, but that's exactly how CP+B's Melissa … Read the whole story
COMMENTARY
by Joe Mandese
According to Melissa Goodis, interactive associated media director at CP+B knows, and she just shared it with attendees at the Social Media Insider Summit. Read the whole story
COMMENTARY
by Joe Mandese
That's where we are, according to Dave Ford, sales manager at Sharethrough, who shared this thought during the opening "Maximizing The Platform" panel on … Read the whole story
COMMENTARY
by Joe Mandese
Thankfully, it didn't require a judicial review, but the voting on the winner of the "Instant RFP" panel at MediaPost's Social Media Summit in … Read the whole story
COMMENTARY
by Joe Mandese
With apologies to John Wnnamaker, or whoever actually said the apocryphal line - "I know that half my advertising doesn't work, I just don't … Read the whole story