The Social Graf
by Erik Sass, Staff Writer
While GM may be disappointed with Facebook, plenty of other advertisers are still interested in social media, judging by the latest forecast from BIA/Kelsey, which predicts total social media
advertising … Read the whole story
by Karl Greenberg
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It's all about etiquette when it comes to where and how to gather … Read the whole story
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by Mark Walsh
General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its initial public … Read the whole story
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by Steve McClellan
IPG's MagnaGlobal has struck a deal with Networked Insights to provide the agency with social media data and analysis related to TV programming. NI's … Read the whole story
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by Laurie Sullivan
TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits … Read the whole story
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by Laurie Sullivan
Social media U.S. advertising revenue will reach $9.8 billion in 2016, up from $3.8 billion in 2011, according to BIA/Kelsey's U.S. Local Media Forecast: … Read the whole story
by Karl Greenberg
Piaggio's motorcycle brand Moto Guzzi USA is moving into high gear with marketing designed both to expand awareness to riders outside the brand's fan … Read the whole story
by Wendy Davis
As with other social apps on Facebook, Socialcam spreads news about the videos people watch to their social networking friends. Socialcam revised its program … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
If Buzzfeed's founders founded Buzzfeed, today, there would probably be no Buzzfeed.com, according Buzzfeed President Jon Steinberg. (Not a founder himself, Steinberg joined Buzzfeed … Read the whole story
COMMENTARY
by David Berkowitz
Happy Internet Week! Did you realize it was that time of year again? It's one of the holiest weeks on the digital media calendar, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Speaking to Madison Ave.'s take on social, 1-in-4 of display ads now appear on social media sites, while only 15% of online ad dollars … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Has social broken apart the sales funnel? Blended it together is more like it, according to Jason Yau, Integrated Marketing Communications Manager at L'Oreal. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Jordan Bitterman, SVP of Social Marketing Practice Director at Digitas, just opened his afternoon panel with a theory: To be a great social brand … Read the whole story
COMMENTARY
by Mark Walsh
Noah Brier of social media marketing firm Percolate distinguishes between two types of social content: “stalk” and “flow.” The former is more ambitious material—a … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Madison Ave. desperately needs to change its vernacular, according to John Montgomery, COO of GroupM Interaction, North America. "Tracking" and "targeting" are terms of … Read the whole story