• by Gavin O'Malley , Staff Writer @mp_gavin, May 15, 2012

Speaking to Madison Ave.’s take on social, 1-in-4 of display ads now appear on social media sites, while only 15% of online ad dollars go to the category. That’s according to Eli Goodman, Media Evangelist at comScore, who chalks up the disparity to “lower CPMs,” and brands’ lingering social prejudices.

Regarding brands’ remaining fears, Goodman thinks “that’s going to change.”