The Social Graf
by Joe Mandese
What's that you say, "Facebook?" Not even close. "YouTube," closer, but still off by a mile. The largest digital social media platform in the world is (drumroll please) email. About … Read the whole story
by Laurie Sullivan
Twitter has introduced a program to certify tools of third-party vendors looking to help brands better understand what users think. The certification program supports … Read the whole story
by Laurie Sullivan
Advertising industry insiders and analysts anticipate that on-site search will become one of the next services Facebook rolls out. With search ads now part … Read the whole story
by Tanya Gazdik
Honeywell has launched a Twitter-based photo contest aimed at pet owners. The makers of fans and air purifiers are asking consumers to submit a … Read the whole story
by Mark Walsh
A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. … Read the whole story
by Karlene Lukovitz
Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them … Read the whole story
by Karl Greenberg
The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking … Read the whole story
COMMENTARY
by Ron Callari
From the days of "Mad Men" up through the beginning of the 21st Century, the marketing paradigms of 'push and pull' existed in the … Read the whole story
COMMENTARY
by Yaakov Kimelfeld
The uncertainty about the future of Facebook has a lot to do with the uncertainty about its metrics. If “social” -- the mentions of … Read the whole story
COMMENTARY
by Catharine P. Taylor
This isn't so much a column, I suppose, as it is a meditation. It's the kind of column -- er, meditation ---that I write … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Disney-ABC has been an online video leader since back in 2005 when it struck the first network deal with iTunes. Since then, ABC has … Read the whole story