The Social Graf
by Erik Sass, Staff Writer
Social media may or may not be useful for selling various kinds of stuff to people, but for one category, automobiles, it's definitely a non-starter (get it?). That's according to … Read the whole story
by Gavin O'Malley
Wooing brands with the promise of better engagement and greater accountability, Twitter is now testing a performance-based Promoted Video program. Brands using Promoted Video … Read the whole story
by Karl Greenberg
On average, per Nielsen Music 360, multicultural Americans spend $7 more on music than the total population -- $111 per year versus $104, or … Read the whole story
by Mark Walsh
Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story
by Karlene Lukovitz
In a recent survey on breakfast dishes, flavors and trends among 1,280 consumers, Millennials showed more interest in all of the breakfast trends tested, … Read the whole story
by Aaron Baar
Coming off the hugely popular World Cup this summer, NBC Sports is hoping to grow football-fever into a new national pastime for its Barclays … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
No doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week … Read the whole story