Social Media & Marketing Daily
Wednesday, August 13, 2014
  • Twitter Tests Promoted Video Program To Aid Ad Buying

    Wooing brands with the promise of better engagement and greater accountability, Twitter is now testing a performance-based Promoted Video program. Brands using Promoted Video … Read the whole story

  • Music Drives Preferences For Multicultural Americans

    On average, per Nielsen Music 360, multicultural Americans spend $7 more on music than the total population -- $111 per year versus $104, or … Read the whole story

  • Worldwide Mobile Advertising Hit $19.3 Billion In 2013

    Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story

  • Millennials Crave Adventurous Breakfast Options

    In a recent survey on breakfast dishes, flavors and trends among 1,280 consumers, Millennials showed more interest in all of the breakfast trends tested, … Read the whole story

  • NBC Sports Tries To Keep Soccer Fever Going

    Coming off the hugely popular World Cup this summer, NBC Sports is hoping to grow football-fever into a new national pastime for its Barclays … Read the whole story

  • Snapchat Fans More Likely Influenced By Social Media Friends

    No doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized … Read the whole story

  • Swim With The Sharks -- Or Get Out Of The Water

    Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week … Read the whole story