The Social Graf
Most marketers have embraced social media as an indispensable channel for reaching consumers, but that doesn't mean they think they know what they're doing. Read the whole story
During the Oscars on Sunday, Snapchat let anyone view a stream of live snaps from its Web site. At the risk of diminishing its … Read the whole story
IBM's promotion of technology platform IBM Watson supported a 146% lift in engagement. The brand's 'Coping with Humans: A Support Group for Bots' advertisement … Read the whole story
Top Oscars TV ad spenders like Samsung, Netflix and Android also got an impressive social media bounce. Samsung scored a 883% "penetration per thousand" … Read the whole story
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An important moment for digital marketing passed without much notice during the holiday rush. I'm talking about a white paper that Facebook published on … Read the whole story
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Snapchat is set to become the biggest battleground for marketers looking to reach young consumers. The key for Snapchat's users is the platform's intimacy, … Read the whole story
