Tag results for "ad buys"
- Amazon To Show Cannes How AI-Driven Campaigns Get RelevantAt Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- Meta AI Personal Chats Appearing In Public Search FeedSecurity and financial experts have noted that Meta AI makes private conversatio ...
- IAB Expands 'Excellence' Leadership To Keep Up With InnovationThe new leadership team will support innovations that are beginning to ga ...
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social BuysBasis Technologies has overhauled its platform and data system to simplify ...
- Cisco Systems Strengthens AI Foundation For AdvertisersCisco Systems has built the pieces for a foundation enabling advertisers ...
- InMobi Goes Agentic, Creates Curation HubInMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix ModelingEkimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIsA Raymond James research note analyzes impressions and paid clicks - pa ...
- Performance-Driven M&A Deals Turning HotDemand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Perplexity CEO Eyes 1B Queries Served Weekly By Year EndMoving from answers (several searches in one) to actions (an entire browsi ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its CoreApple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- AI Search Ad Spend To Reach $26B By 2029AI search ads will impact traditional search businesses and present challenges f ...
- SEO's New AI Models And MeasurementsMarketers must adapt to a new world where Google is less releva ...
- At The Upfronts: What They Said, What It Means, And Why It MattersThe official start of the fall television season is still about fo ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad IndustryHopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- WPP Gives InfoSum A PushWPP Group and media are making big changes through AI and da ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires EmployeeA Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Ad Serving, Personalized Visits: Where AI Will Take AdvertisersGoogle DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Google Slammed By News/Media AllianceOne SEO change from Google has cost a coupon site publisher "te ...
- Brainlabs' Jeremy Hull Sees Through GoogleBrainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's late ...
- First-Half Network Ad Market: Majors Fall 2%Analysts typically look to Q1 and Q2 market activity for insights ...
- Google Makes 'Biggest' Update To Smart BiddingThe same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI CompanyIf you've been following distributed networks, this GAI story became really interesti ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public CommentThe IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience BuysAudyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Microsoft Develops Simple Way To Train AI ModelsAd agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across AdvertisingThe Brandtech Group has made a "major" investment in emissions data speciali ...
- Costs Of Google Ads Rise As Conversions ImproveGoogle Ads are seeing improved conversion rates despite rising costs across near ...
- YouTube Unveils New Automated Ad Options, Cultural Moment TargetingYouTube announced new ad options at its 2025 BrandCast event, as we ...
