- Barack Ads Going National
Around the Net In Media, William Spain - Tuesday, January 22, 2008
In his quest for the Democratic presidential nod, Sen. Barack Obama ...
- Ads Target Super Bowl's Female Fans
MediaDailyNews, Sarah Mahoney - Tuesday, January 22, 2008
While a woman-friendly Super Bowl may sound as farfetched as, well, E ...
- Bud Light Steals A-B's Thunder At Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
...
- Report: Political Ads Also Shifting Online
Around the Net In Media, William Spain - Monday, January 21, 2008
...
- Last Super Bowl Spot Could Sell This Week
Around the Net In Media, William Spain - Monday, January 21, 2008
Fox, faced with brisk demand for ad time in the Super Bow ...
- Hyundai Back In Super Bowl After All
Around the Net In Media, William Spain - Friday, January 18, 2008
...
- Sports Shows Gain From Writers Strike
Around the Net In Media, William Spain - Friday, January 18, 2008
As the writers' strike nears the three-month mark, advertisers are facing tou ...
- Brand Keys Cites Ads Likely To Score In Super Bowl
MediaDailyNews, David Goetzl - Friday, January 18, 2008
A new survey shows that three upcoming Super Bowl advertisers--Victoria's Secret, t ...
- Mediaedge Ranks Tops In Competitiveness Survey
Around the Net In Media, William Spain - Thursday, January 17, 2008
Mediaedge:cia is the most competitive of global agencies ranked by Paris-based resear ...
- Niche Media Favored By Dems In Calif.
Around the Net In Media, William Spain - Thursday, January 17, 2008
Ahead of the Feb. 5 California primary, Democratic presidential contenders are taki ...
- 5 Shops Vie For Intel Media Biz
Around the Net In Media, William Spain - Thursday, January 17, 2008
There at least five shops involved in a global media review ...
- Coke, Ford, AT&T Shell Out For "Idol"
Around the Net In Media, William Spain - Wednesday, January 16, 2008
Coca-Cola, Ford and AT&T will again be the three main sponsors ...
- Audi Going "Godfather" For Super Bowl Ad
Around the Net In Media, William Spain - Tuesday, January 15, 2008
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- Coke Ups Sponsorship: Super Bowl, 'Idol'
MediaDailyNews, David Goetzl - Monday, January 14, 2008
Coca-Cola plans to debut at least one new spot during next month ...
- Hormel Launching New Spampaign
Around the Net In Media, William Spain - Wednesday, January 9, 2008
Hormel is coming into 2008 with a new TV and print ...
- Things That Make You Go Hmmm...
Online Spin, Cory Treffiletti - Wednesday, January 9, 2008
I read a study towards the end of last year from t ...
- ComScore Expands Widget Measurement
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 8, 2008
Social networking sites like MySpace could reach $1 billion in ad sal ...
- Web Ad Spend To Pass TV In Some Countries
Around the Net In Media, William Spain - Monday, January 7, 2008
WPP's Group M is predicting another banner year for Web advertising wi ...
- Online Display Ad Market To Hit $8.6 Billion, Yahoo Will Dominate
Online Media Daily, Tameka Kee - Thursday, January 3, 2008
Get ready to pay more for both premium and remnant display ...
- Out of the Park
Media Magazine, John Capone - Tuesday, July 22, 2008
It's the 100th anniversary of the song "Take Me Out to t ...
- App Happy
Media Magazine, Jonathan Blum - Tuesday, May 20, 2008
Free e-mail is no longer enough for Google. The search giant ...
- Gestalt: Che Never Did This
Media Magazine, Christopher M. Schroeder - Thursday, January 31, 2008
Technological revolutions are most often overestimated in the short run, and underestimat ...
- Media Metrics: It's My Way or the Mid Way
Media Magazine, Brad Agens - Thursday, January 31, 2008
People are always going on and on about leaving a bigger footpri ...
- Clear, Blue, Skeezy
Media Magazine, Adrienne Mand Lewin - Thursday, October 2, 2008
It's okay to show men getting hit in the groin, just don ...
- Turn Off, Tune Out
Media Magazine, kyle , Daisy Whitney - Thursday, January 31, 2008
February sweeps might as well be called February Sleeps. A prime-time schedu ...
- Ice Capades
Media Magazine, Laurie Sullivan - Wednesday, April 2, 2008
Are you ready for some hockey? The National Hockey League (NHL) ...
- Whole New Ball Game
Media Magazine, Wayne Friedman - Thursday, January 31, 2008
There are two Super Bowls out there: Who wins and loses ...
- Level Up
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Pushing it, you open up the engine and let the car g ...
- A Bigger Bang
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 29, 2008
You might not always get the ROI you want, but if y ...
- A Brand in the Hand
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Even the platform's champions admit the mobile-gaming segment expected to surge ...