- USA's 'Burn' Nabs GM, Alltel As Sponsors
Around the Net In Media, Joan Voight - Thursday, January 29, 2009
USA Network has signed up three integrated sponsors for its original seri ...
- Spotlight: Comcast, Dish Team For Ad Sales
MediaDailyNews, David Goetzl - Wednesday, January 28, 2009
Ad sales can make strange bedfellows. While fiercely competing for subscribers, Comca ...
- Glam Adapts, Acquires Display Ad Server To Power Self-Serve System
Online Media Daily, - Thursday, January 29, 2009
Vertical women's lifestyle network Glam Media this morning announced the acquisition ...
- Shrinking TV Ad Market Can't Blame The Web
Around the Net In Media, Joan Voight - Wednesday, January 28, 2009
eMarketer's sober news for network and cable TV: You're not booking $ ...
- Low Rent Come-On Ads Hit Prime Time
Around the Net In Media, Joan Voight - Wednesday, January 28, 2009
Peddlers of $19.95 products like the PedEgg, ShamWow, Snuggie and other 800-numb ...
- Super Bowl Ads Jump Off The Screen
Around the Net In Media, Joan Voight - Wednesday, January 28, 2009
Perhaps this is the future for all big-budget TV campaigns. Companies advertisi ...
- GM, Turner Bank With MediaBank: Donovan Challenger Making Gains
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2009
In its battle to break Donovan Data Systems' stranglehold on Madison Avenue ...
- 'Trust Me' Sponsorships Called 'Sleazy'
Around the Net In Media, Joan Voight - Tuesday, January 27, 2009
TV critic Linda Stasi isn't terribly impressed with the product placement effor ...
- GM Backs TBS' 'Manny'
MediaDailyNews, - Monday, January 26, 2009
General Motors has been signed to sponsor Turner's five-part standalone strip th ...
- IAB Readies Push To Combat Online's 'Creative Shabbiness'
Online Media Daily, Joe Mandese - Tuesday, January 27, 2009
The Interactive Advertising Bureau is preparing a major push to promote t ...
- Magazine Ad Plunge: 'The Worst Is Behind Us'
MediaDailyNews, Joe Mandese - Friday, January 23, 2009
A ray of light may be shining on the consumer magazine indust ...
- Varick Taps Ad Investment Exec, Unveils Client Base
Online Media Daily, Joe Mandese - Wednesday, January 21, 2009
Varick Media Management, a unit of Canada's MDC Partners that has be ...
- New Oscar Rules Permit More Movie Ads
MediaDailyNews, Wayne Friedman - Monday, January 19, 2009
A few weeks ago, the Oscars changed its restriction on movie advertisi ...
- Oscars Trim Price, Accept Movie Ads
Around the Net In Media, Joan Voight - Monday, January 19, 2009
Up to now, movie ads were always banned during the broadcast ...
- Nets Show Patience On 2Q Ad Inventory
Around the Net In Media, Joan Voight - Monday, January 19, 2009
Media buyers are handling an ever-increasing load of last-minute business, while the ...
- Welcome to the Monkey House
Media Magazine, Joan Voight - Friday, January 2, 2009
Things have been the same for a long time. Quiet and peacef ...
- Direct-Response Ads Win Respect
Around the Net In Media, Joan Voight - Wednesday, January 7, 2009
With media under pressure, direct-response advertising is finally getting some respect. Clien ...
- Media Agencies Gear Up For ROI
Around the Net In Media, Joan Voight - Monday, January 5, 2009
As advertisers fly into economic turbulence this year, media shops will ...
- TVB's Chris Rohrs: The TV Landscape In '09
MediaDailyNews, David Goetzl - Friday, January 2, 2009
By any measure, 2008 was a challenging year for the local broadca ...
- The Rise of Glut Inventory
OMMA Magazine, Joe Mandese - Monday, February 2, 2009
The rapid growth of the online advertising marketplace has made the Intern ...
- Need to Know: The Ad Stays in the Picture
OMMA Magazine, Steve Smith - Monday, February 2, 2009
In the never-ending struggle to monetize digital video, technology providers are throwi ...
- Triple-X Sells
OMMA Magazine, Erin DeJesus - Monday, February 2, 2009
Have you heard? Apparently, sex sells - and no company takes th ...
- Mobile Focus: Look Who's Talking Now
OMMA Magazine, Gregg Stewart - Friday, January 2, 2009
With a mobile device in every hand, consumers now take the pow ...