- Cumulus Radio Reports Ad Uptick
MediaDailyNews, Erik Sass - Friday, July 30, 2010
There is more evidence for a tentative recovery in the radio busines ...
- Exploring the Value of Buying on Engagement vs. CPM
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
Traditional media buying and planning is based on CPM (cost per thousa ...
- The CW: Getting Digital Dollars, Not Digital Pennies
MediaDailyNews, Wayne Friedman - Friday, July 30, 2010
The CW's radical move this past upfront in June -- selling ...
- Mobile Coupons Give Advertisers Added Triggers
MediaDailyNews, Laurie Sullivan - Thursday, July 29, 2010
Deal seekers searching for money-saving offers through mobile coupon platform Shooger wi ...
- Entercom Hears Ka-Ching!
MediaDailyNews, Erik Sass - Wednesday, July 28, 2010
The tentative recovery in the radio business appears to be gaining stea ...
- Facebook To Advertisers: Get Social
Around the Net In Media, Fern Siegel - Tuesday, July 27, 2010
With a massive global audience and top brands relying on the platfo ...
- Google TV Ads Pay Off For Summer Hits
MediaDailyNews, David Goetzl - Tuesday, July 27, 2010
Google TV Ads is pitching Don Draper as a sterling opportunity f ...
- X-Tremely Harsh: Motorola Buys Full-Page Slam Ad Against Apple
MoBlog, Mark Walsh - Wednesday, July 28, 2010
During the Apple press conference dealing with Antennagate, Steve Jobs made t ...
- AOL Launches Political Ad Hub
Around the Net In Media, Fern Siegel - Monday, July 26, 2010
AOL appears to be positioning itself as a go-to ad destination f ...
- Ad Agencies Support Comcast/NBCU Alliance
MediaDailyNews, David Goetzl - Friday, July 23, 2010
Despite fears that the mass of networks at a new NBC Univers ...
- Analyze This: Cadreon TV Teams With Visible World
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
IPG's Cadreon unit is expanding into advanced advertising on television, adding servic ...
- Comcast Pitches Hollywood, Pols On NBC Merger
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
As some Hollywood interest groups have expressed opposition to its proposed joi ...
- IBM Working On Analytics Suite For Advertisers
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
IBM has been developing code that it will use to build ...
- 'Vogue' September Issue Expects Spike
MediaDailyNews, - Tuesday, July 20, 2010
On Monday, Vogue will announce ad-pages results for its all-important September issu ...
- Lee Newspapers See Decline in 2Q
MediaDailyNews, Erik Sass - Tuesday, July 20, 2010
Lee Enterprises, publisher of the St. Louis Post-Dispatch, among other newspapers, reveal ...
- Zenith Ups Global Ad Forecast
MediaDailyNews, Wayne Friedman - Tuesday, July 20, 2010
ZenithOptimedia has raised its worldwide advertising growth estimate again -- this ti ...
- Google, Omnicom Partnership Redefines Digital Advertising
On Media, Diane Mermigas - Friday, July 16, 2010
There's more to the new Google and Omnicom Group alliance than mee ...
- Gannett Joins Yahoo For Ad Sales
Around the Net In Media, Fern Siegel - Sunday, July 18, 2010
All of Gannett's 81 local newspapers and seven of its 23 ...
- CBS Radio Bows New Media Player
MediaDailyNews, Erik Sass - Friday, July 16, 2010
CBS Radio has relaunched its online streaming media player, offering an immersi ...
- Celebrity Mags See Big Ad Rise
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
After a tumultuous 2009, during which a measly 18 consumer magazines gr ...
- TVB Wants Out Of ePort Business
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
With its ePort having just passed the $1 billion mark in ord ...
- Online Video Ad Segment Set To Explode
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
The online video advertising market is poised for rapid growth over t ...
- Jeep 360: 'USA Today' Debuts First Cover Ad Wrap
MediaDailyNews, Erik Sass - Tuesday, July 13, 2010
Hard times have prompted a number of big newspapers to begin offeri ...
- Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs
Online Media Daily, Joe Mandese - Tuesday, July 13, 2010
Nearly half (46%) of ad executives - both marketers and agency med ...
- Mobile Display Ads To Hit $1.2 Billion By 2015
MediaDailyNews, Erik Sass - Friday, July 9, 2010
Mobile display advertising is poised to increase fourfold over the next fi ...
- TVB ePort Passes $1 Billion Mark
MediaDailyNews, Wayne Friedman - Thursday, July 8, 2010
The Television Bureau of Advertising now says the electronic transaction system ...
- World Cup Sponsors Generate Higher Likability, Brand Recall
MediaDailyNews, Wayne Friedman - Wednesday, July 7, 2010
Big marketers targeting U.S. and U.K viewers during the World Cup a ...
- Toyota Prius Drives Weather.com Relaunch
MediaDailyNews, David Goetzl - Wednesday, July 7, 2010
Toyota has signed on as the sponsor of a re-launched Weather.com, comi ...
- Tribune Creates Digital Ad Biz
MediaDailyNews, - Tuesday, July 6, 2010
Tribune Co. is starting a new consulting business in its digital departmen ...
- Katz Predicts Radio Ad Upswing
MediaDailyNews, Erik Sass - Tuesday, July 6, 2010
The strong momentum enjoyed by national spot radio in the first ha ...