Software vendors have failed to complete the interfaces needed
to integrate their systems with the Web-based ePort as quickly as TVB had expected. Even some broadcasters have lagged in implementing the software upgrades necessary to engage fully with ePort.
Now Steve Lanzano, an ad agency veteran who took over as TVB president Jan. 1, is asking why a trade group -- whose focus is spot advertising -- should continue to run and market a technology company. Neither Lanzano nor Abby Auerbach, the TVB EVP who has led the ePort project would comment on the service, but TVB spokesman Gary Belis confirmed that the ePort strategy is under review.
advertisement
advertisement