- TV Scatter Sizzles, Nets Get Double-Digit Increases
MediaDailyNews, Wayne Friedman - Friday, September 10, 2010
TV broadcast and cable networks have been asking for massive double-digit percenta ...
- Stations Cope With Ad Overcrowding
Around the Net In Media, Fern Siegel - Wednesday, September 8, 2010
Overcrowding is a perennial problem or, to be more exact, biennial probl ...
- Rovi Corp. Creates Cloud-Based Ad Platform
MediaDailyNews, Wayne Friedman - Wednesday, September 8, 2010
Interactive TV program guide company Rovi Corp. continues to move into n ...
- Group M Launches DSP For Mobile
MediaDailyNews, - Tuesday, September 7, 2010
GroupM announced the launch of the Demand Side Platform advertising solution f ...
- Newspaper Revs Slide 5.6%, Online Jumps 14%
MediaDailyNews, Erik Sass - Tuesday, September 7, 2010
The newspaper industry endured another round of declines in ad revenues, droppi ...
- YouTube Ads Turn Videos Into Revenue
Around the Net In Media, Fern Siegel - Monday, September 6, 2010
In the past, Lions Gate, which owns the rights to the "M ...
- BP Triples Ad Spend After Deepwater Disaster, Incurs Political Wrath
MediaDailyNews, David Goetzl - Friday, September 3, 2010
The devastating Gulf Coast oil spill has increased the coffers of med ...
- Flixster, NCM Partner To Reach Movie Fans Multiplatform
MediaDailyNews, Erik Sass - Tuesday, September 7, 2010
Flixster and National CineMedia are joining in a cross-platform movie content a ...
- Sprint, Ford Partner For 'ControlTV' Web Show
MediaDailyNews, Karl Greenberg - Thursday, September 2, 2010
Ford's Fiesta compact car is getting a star turn in a n ...
- Correction: Magazine Ad Adjacency Matters
MediaDailyNews, - Tuesday, August 31, 2010
GfK MRI's survey of 68,000 magazine ads over an 18-month period fou ...
- Networks Say TV Marketplace OK For Now
Around the Net In Media, Fern Siegel - Tuesday, August 31, 2010
Despite a rash of troubling macroeconomic indicators that suggest the recovery m ...
- GfK, MRI: Magazine Ad Placement Registers Little Impact
MediaDailyNews, Erik Sass - Monday, August 30, 2010
Despite all the attention paid to magazine ad placements, a new stu ...
- Scatter Strong For New Season
Around the Net In Media, Fern Siegel - Sunday, August 29, 2010
After taking in more money than expected during a fast-moving upfront, networ ...
- Cross MediaWorks Acquires IPN
MediaDailyNews, - Friday, August 27, 2010
Media firm Cross MediaWorks has acquired Incentive Plus Network, a company th ...
- 3Q Monthlies' Ad Pages Up 8.2%
MediaDailyNews, Erik Sass - Friday, August 27, 2010
Total ad pages for monthly magazines tracked by the Media Industry Newslett ...
- 'Conan' Rates Rival Broadcast Buys
Around the Net In Media, Fern Siegel - Thursday, August 26, 2010
Do advertisers consider Conan O'Brien's upcoming cable show equivalent to Jay Le ...
- AdoTube's New Platform Energizes In-Stream Ad Growth
Online Media Daily, Gavin O'Malley - Thursday, August 26, 2010
To help advertisers with their in-stream ad campaigns, video ad network AdoTu ...
- Infiniti, NBC Drive Into Emmy Telecast
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
Infiniti and NBC are putting the finishing touches on a custom advertisi ...
- Economic Doubts Cloud Fall TV Season
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
U.S. broadcast networks head into the fall television season armed with mo ...
- Local Targeted Ads To Support National Media Brands
Online Media Daily, Laurie Sullivan - Tuesday, August 24, 2010
Image Space Media plans to launch a local targeting feature to i ...
- Political Ad Spending To Soar
Around the Net In Media, Fern Siegel - Monday, August 23, 2010
According to Borrell Associates, political ad spending will reach $4.2 billion th ...
- Brand Affinity Raises $20M, Expands Celeb Roster
Online Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
Brand Affinity Technologies -- which specializes in teaming up pro athletes wi ...
- Radio Revenues Rebound in 2Q, Auto Ads Up
MediaDailyNews, Erik Sass - Friday, August 20, 2010
Radio advertising enjoyed a significant recovery in the second quarter of 201 ...
- ShortTail, TidalTV Ink Video Ad Deal
Around the Net In Media, Fern Siegel - Thursday, August 19, 2010
ShortTail Media, a company that helps publishers deliver video ads to text-bas ...
- MediaBank Launches 'DSP' For Analog Media: Ushers In 'Audience-Buying' For Print, Out-of-Home, Etc.
MediaDailyNews, Joe Mandese - Friday, August 20, 2010
MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves ...
- Global Pay TV Expect To Hit $312M in 2010
MediaDailyNews, Wayne Friedman - Wednesday, August 18, 2010
TV advertising revenues continues to show strength post-recession -- as do p ...
- Allbritton Says Comcast Threatens Local TV Viability
MediaDailyNews, David Goetzl - Wednesday, August 18, 2010
NBC Universal's plans to launch a 24/7 local information channel in Washingt ...
- Hallmark Launches Major 'Martha' Marketing Push
MediaDailyNews, Fern Siegel - Wednesday, August 18, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- AOL's Patch Plans 500 Local Sites, Strengthens Ad Base
Around the Net In Media, Fern Siegel - Tuesday, August 17, 2010
AOL intends to grow its Patch network of community news sites ...
- Katz Radio: National Sales Pace Up 15%
MediaDailyNews, Erik Sass - Monday, August 16, 2010
Buttressing the good news from radio broadcast groups' second-quarter results, Katz Med ...