- Facebook: CPCs Up 22%, Forecast To Earn $2B In Ad Rev
Online Media Daily, Mark Walsh - Friday, July 15, 2011
Facebook continues to show strong signs of revenue growth as ad rat ...
- Sony-Ericsson Kicks Off Global Media Review
MediaDailyNews, Steve McClellan - Thursday, July 14, 2011
Mobile phone giant Sony Ericsson has launched a global review of i ...
- Zenith: Slight Downgrade For U.S. Ad Spend
MediaDailyNews, Steve McClellan - Wednesday, July 13, 2011
Given recent signs that the economy will take longer to fully recov ...
- Slacker Taps TargetSpot For AOL Radio Ads
MediaDailyNews, Erik Sass - Tuesday, July 12, 2011
Slacker has partnered with TargetSpot to power ads across its free onli ...
- Mag Ad Page Growth Stall
MediaDailyNews, Erik Sass - Monday, July 11, 2011
The tentative recovery in print magazine advertising sputtered in the second quart ...
- Mobile Reach: AT&T Offers In-App Local Ads
Online Media Daily, Mark Walsh - Monday, July 11, 2011
AT&T hopes to be a dominant player in serving local ads with ...
- Bayer Ups MLB Sponsorship, Bats Away Pain
MediaDailyNews, David Goetzl - Friday, July 8, 2011
Bayer has expanded a sponsorship arrangement with Major League Baseball to inclu ...
- TRAFFIQ Tools Ease Media-Buying Complexities
Online Media Daily, Laurie Sullivan - Friday, July 8, 2011
Marketers at brands or agencies managing dozens of media buys across t ...
- Collective Buys Tumri, Improves Ad Process
Online Media Daily, Gavin O'Malley - Wednesday, July 6, 2011
Collective has announced the acquisition of ad technology firm Tumri. The acquisiti ...
- Facebook: Ad Rates Steady Amid Expansion
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 6, 2011
Calming concerns that ad rates would decline as inventory surged, Facebook tel ...
- Dialing For Dollars: iPhone Leads Mobile Ad Results
Online Media Daily, Gavin O'Malley - Tuesday, July 5, 2011
Despite the best efforts of Google and its Android mobile operating syste ...
- Location-Based Ads Hit $6B By 2015
MediaDailyNews, Wayne Friedman - Monday, June 27, 2011
Location-based service advertising -- which ties in consumer locations with restaurants, reta ...
- Mobile Ads To Hit $4 Billion By 2015
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2011
Much of mobile advertising spending will be locally targeted in four yea ...
- Auto $ Drive Online: Dealers Earmark 32% For Web Media Buys
Online Media Daily, Gavin O'Malley - Thursday, June 23, 2011
Many local magazines have vanished, and newspapers have seen their print classifi ...
- Collective, AppNexus Create Private Ad Exchange Module
Online Media Daily, Laurie Sullivan - Thursday, June 23, 2011
Collective and Microsoft-backed AppNexus have teamed up to create an ad exchan ...
- Synergy: NBCU Reps Ad Sales For Comcast's NECN
MediaDailyNews, David Goetzl - Wednesday, June 22, 2011
In an example of synergies emerging between legacy Comcast properties and tho ...
- Major Deal Sites Miss Paid-Search Opportunities
Online Media Daily, Laurie Sullivan - Wednesday, June 22, 2011
Groupon remains the most popular daily deal site among subscribers, supporting twi ...
- Moody's: Expect TV Political Ad Windfall in 2012
Around the Net In Media, Phyllis Fine - Wednesday, June 22, 2011
Get ready for a record-breaking number of political ads next year, ...
- Display Ad Revs: Google Tops $1B, Facebook Grabs $2B, Nearly 18% Market Share
Online Media Daily, Gavin O'Malley - Monday, June 20, 2011
Remember the days when marketers wanted nothing to do with social med ...
- Brands Waste Budgets In Misdirected Attribution, Media Buys
Online Media Daily, Laurie Sullivan - Monday, June 13, 2011
Between 36% and 60% of companies' digital advertising revenue could be ...
- Data Still Shows Strong Display Market
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 13, 2011
If we are experiencing another economic slowdown, it hasn't hit online. ...
- Digital Media Optimization - The Advertising Afterthought
Online Media Daily, Arnel Leyva - Monday, June 6, 2011
If the the SEO wizards and the PPC day traders still can ...
- Paramount Partners With Twitter For Promo, Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 8, 2011
Paramount Pictures on Thursday will hold a sneak-peek screening of its forthcomi ...
- Mobile Advertisers Doubled In Last 2 Years
Online Media Daily, Mark Walsh - Tuesday, June 7, 2011
The number of mobile display advertisers has doubled in the last t ...
- Popcornflix Joins Ad-Supported Streaming Movie Race
Online Media Daily, - Friday, June 3, 2011
Recently launched in Beta, popcornflix.com from Screen Media Ventures is hoping ...
- Roll 'Em: Hulu Partners With Miramax
Online Media Daily, Gavin O'Malley - Wednesday, June 1, 2011
On the heels of a similar deal with Netflix, Hulu has partner ...
- AmEx Publishing Revs, Ad Pages Up 10%
MediaDailyNews, Erik Sass - Friday, May 27, 2011
One of the most notable success stories in 2011 comes from Americ ...
- Oprah Finale Grabs 18 Million Viewers, Major Ad Time
MediaDailyNews, Wayne Friedman - Thursday, May 26, 2011
"The Oprah Winfrey Show" ended her syndicated show with her biggest ratin ...
- Industry Best: Web Ad Revs Hit $7.3B
Online Media Daily, Gavin O'Malley - Thursday, May 26, 2011
As further evidence of an industry-wide recovery, domestic Web ad revenues h ...
- YouTube Lets Brands Call "First Watch"
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 24, 2011
The New York Times' Stuart Elliot examines First Watch -- YouTube's late ...