- Apple Has Trouble Selling iAds
Online Media Daily, - Thursday, March 24, 2011
Apple is having problems selling iAds -- its touted in-app ad produ ...
- Digital Editions: Different Ads, Same Circulation
MediaDailyNews, Erik Sass - Tuesday, March 22, 2011
Digital editions of magazines don't have to carry the same advertising ...
- Local Online Ads To Hit $42 Billion By '15, Digital Dominates Future
Online Media Daily, Gavin O'Malley - Monday, March 21, 2011
Thanks to an improving economy and new technology, local online ad revenu ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- Forecast: U.S. Ad Spending Rises 3.7% in 2011
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media agency Carat has significantly increased its projection for U.S. ad spendi ...
- Total Auto Ad Spend To Grow 6.4%
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media companies have been touting the resurgence of the auto category a ...
- Google DoubleClick Integrates Real-Time Bidding For In-Stream Video
Online Media Daily, Laurie Sullivan - Thursday, March 17, 2011
Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing ...
- The Real Value of Facebook Ads -- Exploring the "Likeberg"
Online Media Daily, Justin Merickel - Thursday, March 17, 2011
While there is value in both upper- and lower-funnel metrics with Faceboo ...
- Ad Execs See Higher Cable Ad Budgets, ESPN, Food Top List
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2011
Roughly 30% of ad executives expected advertisers to increase budgets on ma ...
- LIN Revs Up 24%, Freedom To Auction Assets
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
A sale of Freedom Communications' stations could serve as a measuring sti ...
- Top Magazine Publishers Show Gains in 2010
MediaDailyNews, Erik Sass - Wednesday, March 16, 2011
Big magazine publishers fared quite a bit better than their print cousi ...
- WPP's Compete Builds Media Planning Tool For Online, TV, Mobile
Online Media Daily, Laurie Sullivan - Wednesday, March 16, 2011
Many marketers don't understand how to plan and optimize integrated campaigns acro ...
- 4As Teams With BlackArrow For Advanced Ad Media, Hope To Jolt VOD
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
Feeling that there is significant runway in establishing free VOD as ...
- Newspaper Revs Continue Long Decline
MediaDailyNews, Erik Sass - Tuesday, March 15, 2011
The modest recovery in ad spending over the course of 2010 d ...
- B2B Ad Pages Fell Again In 2010
MediaDailyNews, Erik Sass - Tuesday, March 15, 2011
According to the Business Information Network, total ad pages in business-to-business publicatio ...
- StumbleUpon Debuts Paid Discovery
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 14, 2011
Content discovery engine StumbleUpon just unveiled a new ad platform today, StumbleUp ...
- NCC's "I+" Extends Cable Ad Reach
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
National cable spot advertising rep NCC Media has now formalized its n ...
- CBS Champions Market-Hubs, Promotes Cross-Platform
MediaDailyNews, David Goetzl - Monday, March 7, 2011
CBS CEO Leslie Moonves said the company's initiative to create online hu ...
- Craigslist Drops Suit Involving Execs, Adult Ads
Online Media Daily, Wendy Davis - Monday, March 7, 2011
Craigslist has given up its battle to have a court prevent t ...
- If LeBron Really Did It, Entertainment Execs Prone Also
TVBlog, David Goetzl - Tuesday, March 8, 2011
Did LeBron James really start weeping? No way. Not the cocksure Mia ...
- Ad Alert: Social Media Sites Drive Teen Purchases
MediaDailyNews, Wayne Friedman - Friday, March 4, 2011
In the digital world, this may be a no-brainer: Now, virtually a ...
- Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform
Online Media Daily, Mark S. Zagorski - Monday, March 7, 2011
In the alphabet soup online advertising world we live in, the late ...
- Peer39 Add Quality And Safety (QoS) Ad Serving
Online Media Daily, Laurie Sullivan - Monday, March 7, 2011
Most advertising and marketing executives may not have heard about Quality ...
- HubPages Launches Ad Program
Online Media Daily, - Wednesday, March 2, 2011
HubPages, a social content community, is launching HubPages Ad Program, giving i ...
- MediaTrust Launches Online Ad Bidding Platform
Online Media Daily, - Tuesday, March 1, 2011
MediaTrust, a digital performance marketing company, launched MediaTrust's PerformanceExchange. ...
- Facebook Displaces Yahoo For Display Ad Revs; Google Keeps Search Lead
Online Media Daily, Laurie Sullivan - Tuesday, March 1, 2011
Companies will spend more than one in five U.S. advertising dollars th ...
- Oscar Dreams Of Big Telecast Numbers
MediaDailyNews, Wayne Friedman - Thursday, February 24, 2011
Recent trends of higher ratings for TV awards shows might have A ...
- Display Ads Get Lift From Google, Mixpo, MediaMind
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Google laid out "three laws of display advertising physics" -- a pl ...
- Silver Screen Has Silver Lining, Cinema Net Posts Boffo Ad Results
MediaDailyNews, Erik Sass - Wednesday, February 23, 2011
National CineMedia, which operates the larger of two cinema advertising networks ...
- New York Interconnect Connects Cablers To Interactive Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
Moving ahead with interactive cable advertising efforts, a big local cable advertisi ...