- Google Updates AI Mode As Advertising Goes Agentic
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google announcements today around AI Mode include addition of products and pla ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- Google Rejects Breakup, But Mulls Other Remedy Concessions
Performance Marketing Insider, Laurie Sullivan - Friday, May 2, 2025
Google said at the ad tech antitrust remedies hearing Friday that ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To Shop
Performance Marketing Insider, Laurie Sullivan - Thursday, May 1, 2025
Mastercard is working with Microsoft and other AI companies to give agent ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- Madhive Places AI 'Intelligence Layer' Across Media Process
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Madhive, a unified operating system for local media, announced Wednesday the laun ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- AI's Twisted Landing Page Navigates Around Ad Quality
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 30, 2025
Since the search industry added generative AI, it's an old problem wi ...
- For A TV Journo, Upcoming Upfronts Are Grand Entertainment
TVBlog, Adam Buckman - Wednesday, April 30, 2025
Every year, many question whether the mid-May upfront presentations are still necessa ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic Initiatives
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Giegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Microsoft Explains How It Made An Ad From AI
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2025
In the ad Microsoft co-created with generative AI, people's faces are n ...
- Video Just Killed The Upfront Star
Planning & Buying Insider, Joe Mandese - Monday, April 28, 2025
A new analysis released this morning by the IAB estimates digital vid ...
- YouTube Ad Revenue Jumps 10.3% To $8.9B
Performance Marketing Insider, Laurie Sullivan - Friday, April 25, 2025
Google began testing AI Overviews in YouTube as the company turned ...
- Yelp Shares Update To Its Lawsuit Against Google
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2025
A judge rejected Google's attempt to dismiss the case, finding Yelp plausib ...
- Google Makes U-Turn On Third-Party Ad Tracking, Retains Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google has reversed a decision on its plan to phase out third-par ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Google Ads Change: Serves At Top And Lower Page
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google continues to make updates and upgrades to its search auction syst ...
- The Internet Has A Trust And Transparency Problem
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 22, 2025
Google shook the ad industry harder this week to see what ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Google's Monopoly Unpacked
Performance Marketing Insider, Laurie Sullivan - Friday, April 18, 2025
Gartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- New Brand Survey: TV Upfront Ad Market Optimism?
TV Watch, Wayne Friedman - Friday, April 18, 2025
A survey by iSpot finds 16% of advertisers believe there will ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Marketers Find Performance Advertising A Tariff Workaround
Performance Marketing Insider, Laurie Sullivan - Thursday, April 17, 2025
CMOs have maintained performance marketing budgets and investments in conversion to sal ...
- 2025-26 TV Ad Upfront: On The Down Low?
TV Watch, Wayne Friedman - Thursday, April 17, 2025
Another strange moment in a different marketplace could be occurring - t ...
- Apple User Data Will Train Its AI
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
Apple has built a complicated plan to rely on user data ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
AI has been crucial in helping Google enforce policies and prevent b ...
- Apple Rebrands Advertising Business To Apple Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
Apple dropped "Search" from Search Ads and rebranded its ad business ...
- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- Google, Meta Could See Retaliatory Tax On Digital Ads In EU
MediaDailyNews, Laurie Sullivan - Friday, April 11, 2025
European Commission President Ursula von der Leyen said Europe could tax Google ...