- Napster Returns To Spotlight As New AI Company
Performance Marketing Insider, Laurie Sullivan - Thursday, May 22, 2025
If you've been following distributed networks, this GAI story became really interesti ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The Brandtech Group has made a "major" investment in emissions data speciali ...
- Costs Of Google Ads Rise As Conversions Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 20, 2025
Google Ads are seeing improved conversion rates despite rising costs across near ...
- YouTube Unveils New Automated Ad Options, Cultural Moment Targeting
MediaDailyNews, Colin Kirkland - Friday, May 16, 2025
YouTube announced new ad options at its 2025 BrandCast event, as we ...
- Microsoft: AI Agents May Replace Ad Tracking
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kev ...
- Android, Chrome Add AI Accessibility For The Visually, Hearing Impaired
MediaDailyNews, Laurie Sullivan - Thursday, May 15, 2025
Between $8 trillion and $13 trillion in disposable income is controlled ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian Court
MediaDailyNews, Laurie Sullivan - Friday, May 16, 2025
The IAB Europe Transparency & Consent Framework used as the foundation f ...
- Google's Pichai Explains Cost Of Serving AI Search Queries
Performance Marketing Insider, Laurie Sullivan - Friday, May 16, 2025
How has the cost of serving a search query vs. the reven ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Netflix Upfront Message: We Program For Everybody, Everywhere
TVBlog, Adam Buckman - Thursday, May 15, 2025
Netflix's new content announcements Wednesday hammered home the streamer's mission to ca ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Perion Acquires Advanced AI Company For About $65M
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
The acquisition of Greenbids expands Perion's addressable market with the ability ...
- Netflix Upfront: Ad Suite Reaches Critical Mass, 170M Viewers
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
"People are watching our ad plans almost as much as they a ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?
TV Watch, Wayne Friedman - Tuesday, May 13, 2025
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Peacock Was Standout Star At NBCU Streaming-First Upfront
TVBlog, Adam Buckman - Tuesday, May 13, 2025
Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-fir ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
In Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- Former Ads Boss Jerry Dischler Leaves Google
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Jerry Dischler, president of cloud applications and former Google Ads boss, h ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal Mount
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 7, 2025
Amid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Renewals And Cancellations Are Hard To Predict
TVBlog, Adam Buckman - Tuesday, May 6, 2025
As next week's Upfronts draw near, the news of which shows wi ...
- WPP's Landor Prepping Brands To Work With AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 5, 2025
Agentic agents are learning how to collaborate with each other, and W ...