- Uber Advertising Strategizes About Attention, Big Bites In Carrots
Performance Marketing Insider, Laurie Sullivan - Friday, April 11, 2025
A study showed lift metrics produced the most surprising numbers. Ads view ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
Advertisers need to understand the importance of this cultural shift toward ...
- There Ain't No Such Thing As A Cheap, High Volume CPM
Planning & Buying Insider, Joe Mandese - Wednesday, April 9, 2025
Ad buys are a lot like lunch. There ain't no free one ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President Says
Data & Programmatic Insider, Laurie Sullivan - Monday, April 7, 2025
Vidmob President Mark Mannino believes creative data has found a new ho ...
- OpenAI Search's Partner, Competitor: Microsoft Copilot
MediaDailyNews, Laurie Sullivan - Sunday, April 6, 2025
Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summari ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Tariffs Are Coming - Is TV's Upfront Heading South?
TV Watch, Wayne Friedman - Monday, March 31, 2025
Tariffs are threatening to hit in April. Guess what that might me ...
- iSpot Scales 'Outcomes,' Paramount Is First Client
Television News Daily, Wayne Friedman - Thursday, March 27, 2025
iSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- MGID Release Of CPA Bidding Algorithm To Follow CTR Tool
MediaDailyNews, Laurie Sullivan - Friday, March 14, 2025
MGID recently released AI-powered CTR Guard, designed to combat ad fatigue a ...
- Vivek Kundra Hired As The Trade Desk COO
Publishers Daily, Ray Schultz - Thursday, March 13, 2025
Kundra has served as chief information officer of the U.S. government. ...
- Microsoft Quietly Changes Video Placement, Bid Reporting
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Changes for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- Disney Sells Out The Oscars With Average $2M Ad Price
Television News Daily, Wayne Friedman - Friday, February 28, 2025
Thirty-second ad messages went for an average $2 million, according to media-buyi ...
- Super Bowl LIX Ad Buys Slide 2% To $800M
Television News Daily, Wayne Friedman - Monday, February 10, 2025
For the game itself, an estimated $652.2 million in national TV advertisi ...
- LinkedIn Takes On TikTok With New Vertical Video Features
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
LinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Google AI Lets Users Ask Local Businesses Questions Based On Intent
Performance Marketing Insider, Laurie Sullivan - Friday, January 31, 2025
Lead-gen Search Labs experiment "Ask for Me" allows Google AI users ...
- Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
TV Watch, Wayne Friedman - Tuesday, January 21, 2025
A recent study by LG Ad Solutions revealed linear TV media schedul ...
- Hybrid Warfare: A Post-Buy Analysis
Red, White & Blog, Joe Mandese - Monday, January 20, 2025
According to the analysis by Stagwell's Assembly unit, "hybrid" political buys fund ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Politics As Not-So-Usual: 'Shared Competitive,' The $10B Midterm Cycle
Planning & Buying Insider, Joe Mandese - Friday, January 17, 2025
WASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chi ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- Yahoo DSP Partners With Roku To Improve Programmatic TV Buying
Publishers Daily, Ray Schultz - Wednesday, January 8, 2025
The new capabilities will help streamline the process, the company says. ...
- Comcast Unveils TV Ad Platform In Bid To Attract SMBs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Comcast on Monday introduced a platform to make ad buys across T ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
While not a new certification, the JIC announced VideoAmp's "personification" method ...
- Adelaide, PubMatic Partner In Effort To Improve Media Quality
Publishers Daily, Ray Schultz - Wednesday, December 11, 2024
Ad buyers can apply Adelaide's attention data to programmatic deals. ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?
TV Watch, Wayne Friedman - Thursday, December 5, 2024
Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...