- IAG Research Sees Strength in VOD Ads
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
A new IAG Research study of Lexus ads suggests that marketers cou ...
- Study: College Newspapers Good Buy
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
Metro newspapers may be struggling, but college print newspapers are thriving, accordi ...
- Local Web Ads Are Sizzling For Newspapers
Around the Net In Media, Joan Voight - Friday, May 30, 2008
Newspaper-owned Web sites are taking the biggest slice of an online loc ...
- Dish and NBCU To Offer Interactive Ads
Around the Net In Media, Joan Voight - Wednesday, May 21, 2008
Dish Network's satellite TV service will now provide interactive advertising capabilities ...
- AOL Site Adds CNBC Content, Advertisers Get Cross-Platform Buys
MediaDailyNews, Fern Siegel - Wednesday, May 21, 2008
CNBC is extending its digital partnerships, agreeing to provide multimedia content ...
- Platform Rivalry: Cable Fights For Digital Dollars
On Media, Diane Mermigas - Wednesday, May 21, 2008
The cable industry may finally be on the verge of achieving pari ...
- The Problem With TV Is Ads
Around the Net In Media, Joan Voight - Tuesday, May 20, 2008
Up to now, TV network sellers have not wanted to point o ...
- Cable Hires New CEO For Interactive Ads
MediaDailyNews, David Goetzl - Tuesday, May 20, 2008
A top Comcast executive said Monday that the cable industry's initiative ...
- Outside In: Attention Must Be Paid
Media Magazine, Jahna Lindsay-Jones - Tuesday, April 15, 2008
It's 9:00 p.m. - do you know where the eyeballs are? ...
- TV Nets Need To Translate Content, Ad Pitch To Web-Friendly Options
On Media, Diane Mermigas - Monday, May 19, 2008
The television networks want it all as they walk the delicate li ...
- Starcom Breathes Oxygen Into Media Planning
Around the Net In Media, Joan Voight - Wednesday, May 14, 2008
Starcom Worldwide and its research and planning partner Strategic Oxygen are n ...
- TV Metrics Buyers Want
Around the Net In Media, Joan Voight - Monday, May 12, 2008
The increased use of the Web is making vendors of traditional med ...
- Addressable Advertising On the Horizon
Around the Net In Media, Joan Voight - Tuesday, May 6, 2008
Industry watchers say addressable advertising--the ability to target TV ads by households-- ...
- ABC TV Considers Broadband Ads
MediaDailyNews, - Monday, May 5, 2008
ABC Television starts research next week on inserting multiple commercials into ...
- Advertisers Get Google TV Ads, Dish Network Reach
MediaDailyNews, - Friday, May 2, 2008
Google has taken its TV ad-buying service, Google TV Ads, out ...
- NFL Net Distribution Down But Ratings Still Jump
Around the Net In Media, William Spain - Tuesday, April 29, 2008
Although its distribution fell from 42 million homes to 34 million d ...
- ContextWeb's ADSDAQ Exchange Adds Reach Extension Program
Online Media Daily, Tanya Gazdik - Tuesday, April 29, 2008
It has long been a dirty little secret in the industry th ...
- Record Ad Spend In Clinton-Obama Battle
Around the Net In Media, William Spain - Monday, April 28, 2008
The battle for the Democratic presidential nomination between Sens. Barack Obama a ...
- Former Interpublic CEO To Lead Spot Runner
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2008
Former Interpublic and MTV Networks senior executive Mark Rosenthal has taken ...
- Chrysler First To Use Bravo's L-Bar Ads
MediaDailyNews, David Goetzl - Wednesday, April 16, 2008
Chrysler will be the first marketer to take advantage of Bravo's n ...
- Some College Chiefs Upset Over NCAA Beer Ads
Around the Net In Media, William Spain - Friday, April 11, 2008
More than 100 college presidents and athletic directors are pushing NCAA Preside ...
- Zucker: No Olympic Ad Pullback Even As Protests Grow
Around the Net In Media, William Spain - Tuesday, April 8, 2008
NBC Universal has already sold about three-quarters of its Olympic ad invento ...
- Clinton, Obama Buying Ads In Gay Press
Around the Net In Media, William Spain - Friday, April 4, 2008
The battle for the Democratic presidential nomination between Sens. Barack Obama a ...
- Clarification: Starcom Deals Made With TNS Media Research
MediaDailyNews, - Thursday, April 3, 2008
In the story "Starcom Makes Upfront Deals With HD TV Nets," (
MediaDailyNews- Toyota's Scion Goes Steady With 'Assy McGee'
MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2008
In another attempt to carefully weave marketing content into program content, Toyota ...
- Carat Meeting Reveals Addressable TV Roll Out, Google 'Key Word' TV Buying System
MediaDailyNews, Joe Mandese - Thursday, March 27, 2008
Interactive applications that enhance TV with the power of online advertising ...
- YouTube To Announce New Metrics Tools
Online Media Daily, Tanya Gazdik - Thursday, March 27, 2008
[Metrics] YouTube will formally announce today a new tool on the si ...
- Record Spend For CBS' "March Madness"
Around the Net In Media, William Spain - Monday, March 10, 2008
Ad spending for the NCAA's "March Madness" on CBS is expected ...
- Cable Cos. Join Forces In Targeted Ad Project
Around the Net In Media, William Spain - Monday, March 10, 2008
In an attempt to slow Google down from siphoning off advertising dolla ...
- 4As Debates Fate Of The Upfront
MediaDailyNews, David Goetzl - Monday, March 10, 2008
ORLANDO, Fla.-- The upfront will die. Long live the upfront. At lea ...