- Broadcast TV Frets About Shrinking Upfront Dollars
Around the Net In Media, Joan Voight - Thursday, August 28, 2008
The sagging economy is sparking chatter that in September clients may tr ...
- Name Drain
Media Magazine, Brandon Miller - Tuesday, July 22, 2008
Time to head for Pink Taco Stadium. Okay, so Pink Taco Stadi ...
- Political Conventions To Rev Ad Sales
Around the Net In Media, Joan Voight - Tuesday, August 26, 2008
The national political conventions will kick off a fall blitz of politic ...
- In the Moment
Media Magazine, Daniel Frankel - Tuesday, July 22, 2008
The buzz term is "moment of exclusivity." "With digital signage, we c ...
- There Will Be Blood
Media Magazine, J Mitchell McMahon - Tuesday, July 22, 2008
Thanks to CBS, even your mother knows Kimbo Slice. No? Then s ...
- Take Me Out
Media Magazine, Douglas Quenqua - Tuesday, July 22, 2008
In the early 1930s, Brooklyn clothier Abe Stark took some unwanted ...
- Going For Gold: NBC Sells $10 Mil More In Olympic Ads
MediaDailyNews, Wayne Friedman - Friday, August 15, 2008
With NBC's Beijing Olympics on pace to exceed advertisers' ratings guarantees, t ...
- Ad Boon: Centro Acquires RealCities.com
MediaDailyNews, Erik Sass - Thursday, August 14, 2008
Centro has acquired RealCities' assets from McClatchy, the online display ad servi ...
- Making the Brand
Media Magazine, J Mitchell McMahon - Monday, June 23, 2008
When Brett Ratner - the director of the Rush Hour films a ...
- All The News That's Fit To Wrap: NYT Mag Sells Its Cover
MediaDailyNews, Erik Sass - Monday, August 11, 2008
For the first time, The New York Times Magazine is letting ...
- Working for the Weekend
Media Magazine, Randi Schmelzer - Monday, June 23, 2008
It wasn't until 1993 that NBC branded Thursday nights "Must See TV ...
- Amex Tests Ad Integration in CBS Markets
Around the Net In Media, Joan Voight - Thursday, July 31, 2008
CBS Television Stations inked a deal with American Express and its digit ...
- Obama Banks $5 Million On Olympic Ads
MediaDailyNews, - Friday, July 25, 2008
Olympic advertisers include McDonald's, Anheuser-Busch and now, Sen. Barack Omaba. ...
- T-Mobile Gets Solo 'View'
MediaDailyNews, David Goetzl - Thursday, July 17, 2008
T-Mobile has signed as the sole sponsor for Monday's episode of ABC ...
- Fox Scoops Up $35 Mil. In All-Star Ads
Around the Net In Media, Joan Voight - Thursday, July 10, 2008
...
- The Futurist: Reaching for the Stars
Media Magazine, Greg Castronuovo - Tuesday, May 20, 2008
With help from British space scientists, a 30-second spot for Doritos wi ...
- Media Metrics: No Vacation for Marketers
Media Magazine, Jordan Harris - Tuesday, May 20, 2008
Look out your window: it's summer outside. While most Americans look forwa ...
- ESPN: Advertise In Magazine, Get Network, Too
MediaDailyNews, David Goetzl - Tuesday, July 8, 2008
ESPN is offering three-for-TV. Under its "Magavision" opportunity, advertisers in ESPN T ...
- 'Bazaar' Gives Advertiser A Cover, 40 Pages
Around the Net In Media, Joan Voight - Monday, June 30, 2008
Showing how much clout advertisers now have with glossy magazines, the Ju ...
- Overexposed: Kids See Too Many Alcohol Ads On Cable
MediaDailyNews, Wayne Friedman - Wednesday, June 25, 2008
Alcohol TV commercials are on the rise -- and more young peop ...
- Invision Launches Web Capacities To Simplify Cross-Platform Ads
MediaDailyNews, David Goetzl - Monday, June 23, 2008
Invision, the 15-year-old provider of software helping TV programmers manage and proce ...
- Navic Helps Media Agencies Maximize Ad Reach
MediaDailyNews, Wayne Friedman - Friday, June 20, 2008
Microsoft Corp.'s purchase of Navic Systems will give media agencies perhaps t ...
- Taco Bell Devotes Whole Print Budget To Time Inc.
MediaDailyNews, - Wednesday, June 18, 2008
Taco Bell has given 100% of its print budget for its n ...
- Brokers: Experience Pays, Trick To Get Media Plan Right
Marketing Daily, Karl Greenberg - Monday, June 16, 2008
[Real Estate] Life as a real estate broker is not what ...
- NYT Sees Some Hope In Luxe Ads
Around the Net In Media, Joan Voight - Wednesday, June 11, 2008
The weak U.S. economy is hurting The New York Times, but the ...
- Trib Ups Hendricks To EVP, Sales
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2008
Tribune Broadcasting group advertising executive John Hendricks has been promoted to executi ...
- In-Game Ads Get Better Tech, Better Revs
MediaDailyNews, - Friday, June 6, 2008
New in-game advertising has come to Sony's PlayStation 3 console, launching ...
- Wal-Mart Offers Free Classified Ads Online
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
...
- IAG Research Sees Strength in VOD Ads
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
A new IAG Research study of Lexus ads suggests that marketers cou ...
- Study: College Newspapers Good Buy
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
Metro newspapers may be struggling, but college print newspapers are thriving, accordi ...