- Newspapers Should Become Local Ad Brokers
Around the Net In Media, Joan Voight - Friday, November 21, 2008
Here's another out-of-the-box idea for struggling newspapers. They should act as loc ...
- TV Rivals Fight For Subscribers, Sell Spots Together
MediaDailyNews, David Goetzl - Friday, November 14, 2008
Time Warner Cable touts a service: "Never on satellite. Never on FiO ...
- Tough Times Change Role Of Super Bowl Ads
Around the Net In Media, Joan Voight - Wednesday, November 12, 2008
With Super Bowl ads costing as much as $3 million for ...
- Levi's Seeks Transparency, Media Buyers Balk
Around the Net In Media, Joan Voight - Tuesday, November 11, 2008
Media buyers are shocked that Levi's wants an accurate idea of wh ...
- DirecTV Launches B2B Ad-Sales Tools
Around the Net In Media, Joan Voight - Friday, November 7, 2008
DirecTV is trying to make it easy for advertisers to target i ...
- Why Ad Networks? Answers from Glam Media CEO Samir Arora...
Show Daily, Ross Fadner - Thursday, November 6, 2008
Why do marketers need ad networks? Consider this: Yahoo has a ...
- Strata Reaches A New One, Integrates With Microsoft Ad Serving Systems
Online Media Daily, Joe Mandese - Tuesday, November 4, 2008
Amid a fierce battle for dominance in the important, but back-office wor ...
- Money Crisis Trims Indie Political Ads
Around the Net In Media, Joan Voight - Monday, October 20, 2008
The recent collapse on Wall Street is limiting the number of electi ...
- Dropping Bombs
Media Magazine, Verne Gay - Thursday, October 2, 2008
Think of ridicule - the blowtorch of rhetoric, the scimitar of politic ...
- Obama Hits Youth Vote: Ads In Video Games
MediaDailyNews, - Thursday, October 16, 2008
Microsoft in-game advertising subsidiary Massive is running Barack Obama campaign ads ...
- Rejected Ads For 'Porno' Movie Are Good PR
Around the Net In Media, Joan Voight - Thursday, October 16, 2008
In a controversy that looks suspiciously like a brilliant PR stunt, billboar ...
- Breeders' Cup Opts for Fewer Ads
Around the Net In Media, Joan Voight - Wednesday, October 15, 2008
The Breeders' Cup tournament is copying an ad planning technique from t ...
- Hotel Networks Bows Place-Based VOD
MediaDailyNews, Erik Sass - Tuesday, October 14, 2008
The Hotel Networks, which delivers video programming to 1 million hotel roo ...
- So Far, Kids' TV Saved From Ad Hits
MediaDailyNews, Wayne Friedman - Monday, October 13, 2008
A serious weakening in the economy has not affected the crucial fourth-quart ...
- Turner Announces Product Placement Partners
Around the Net In Media, Joan Voight - Friday, October 10, 2008
Turner Broadcasting revealed new partners for its new TVinContext system, which wi ...
- Ad Execs Short Media 'Options,' Plan To Consider Fewer Outlets
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2008
Amid waning economic confidence and reduced expectations for U.S. advertising budgets, med ...
- Confidence Erodes Among U.S. Ad Execs, Budgets Expected To Decline
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2008
The U.S. advertising marketplace still may not be in a technical recessio ...
- Prez Ads Run Again In Network News
MediaDailyNews, - Tuesday, September 30, 2008
AP reports that presidential candidates are again running TV ads during broadca ...
- Frame Media Runs News, Ads In Online Screen Photos
MediaDailyNews, David Goetzl - Monday, September 29, 2008
Those screens that allow people to run a continuous loop of fami ...
- KFC Issues Veiled Threat to Racy '90210'
Around the Net In Media, Joan Voight - Thursday, September 25, 2008
Sometimes it is pretty easy to read between the lines. In ...
- Google Shifts To 'Real Time' Scoring, Will Reap Hundreds Of Millions In Incremental Search Ads
Online Media Daily, Joe Mandese - Tuesday, September 16, 2008
A tweak Google announced Monday to the so-called "quality score" it us ...
- Super Bowl Sells 80% Inventory, $3 Mil Per Spot
MediaDailyNews, - Thursday, September 11, 2008
NBC will broadcast Super Bowl XLIII next year, but the network h ...
- Esquire Attracts Ads, Buzz With Electronic Cover
Around the Net In Media, Joan Voight - Wednesday, September 10, 2008
Esquire has gone electronic, but it has nothing to do with t ...
- Fox's 'Fringe' Airs With Less Ads
MediaDailyNews, - Wednesday, September 10, 2008
"Fringe," a new sci-fi drama from Fox, will run all season wi ...
- School Districts Mull Ads Inside Buses
Around the Net In Media, Joan Voight - Monday, September 8, 2008
The next venue for advertising? How about inside school buses. Children ...
- TVB Forecast Spotlights Spot Revs
MediaDailyNews, David Goetzl - Friday, September 5, 2008
The TVB's forecast for spot dollars in 2009--a year with no Olympi ...
- TVB: ePort System Facilitates Millions In Ads
MediaDailyNews, David Goetzl - Friday, September 5, 2008
The TVB said Thursday that its efforts to make electronic transactions t ...
- V-Me Grabs Major Ad Partners For New TV Season
MediaDailyNews, - Wednesday, September 3, 2008
Hispanic digital network V-me has seized ad partnerships for 2008-09 with ...
- McCain Yanks Ads Due To Gustav
Around the Net In Media, Joan Voight - Tuesday, September 2, 2008
Presidential candidate John McCain not only scaled down the Republican National Conventi ...
- TNT Signs Up Sponsors for New Legal Drama
Around the Net In Media, Joan Voight - Thursday, August 28, 2008
TNT is turning advertisers into sponsors for its new one-hour legal dra ...