- GM, Turner Bank With MediaBank: Donovan Challenger Making Gains
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2009
In its battle to break Donovan Data Systems' stranglehold on Madison Avenue ...
- 'Trust Me' Sponsorships Called 'Sleazy'
Around the Net In Media, Joan Voight - Tuesday, January 27, 2009
TV critic Linda Stasi isn't terribly impressed with the product placement effor ...
- GM Backs TBS' 'Manny'
MediaDailyNews, - Monday, January 26, 2009
General Motors has been signed to sponsor Turner's five-part standalone strip th ...
- IAB Readies Push To Combat Online's 'Creative Shabbiness'
Online Media Daily, Joe Mandese - Tuesday, January 27, 2009
The Interactive Advertising Bureau is preparing a major push to promote t ...
- Magazine Ad Plunge: 'The Worst Is Behind Us'
MediaDailyNews, Joe Mandese - Friday, January 23, 2009
A ray of light may be shining on the consumer magazine indust ...
- Varick Taps Ad Investment Exec, Unveils Client Base
Online Media Daily, Joe Mandese - Wednesday, January 21, 2009
Varick Media Management, a unit of Canada's MDC Partners that has be ...
- New Oscar Rules Permit More Movie Ads
MediaDailyNews, Wayne Friedman - Monday, January 19, 2009
A few weeks ago, the Oscars changed its restriction on movie advertisi ...
- Oscars Trim Price, Accept Movie Ads
Around the Net In Media, Joan Voight - Monday, January 19, 2009
Up to now, movie ads were always banned during the broadcast ...
- Nets Show Patience On 2Q Ad Inventory
Around the Net In Media, Joan Voight - Monday, January 19, 2009
Media buyers are handling an ever-increasing load of last-minute business, while the ...
- Welcome to the Monkey House
Media Magazine, Joan Voight - Friday, January 2, 2009
Things have been the same for a long time. Quiet and peacef ...
- Direct-Response Ads Win Respect
Around the Net In Media, Joan Voight - Wednesday, January 7, 2009
With media under pressure, direct-response advertising is finally getting some respect. Clien ...
- Media 100 - No. 12 Don Draper: Liquid Lunch
Media Magazine, Jonathan McEwan - Tuesday, December 2, 2008
Who wouldn't jump at the chance at lunch with Don Draper ...
- Media Agencies Gear Up For ROI
Around the Net In Media, Joan Voight - Monday, January 5, 2009
As advertisers fly into economic turbulence this year, media shops will ...
- TVB's Chris Rohrs: The TV Landscape In '09
MediaDailyNews, David Goetzl - Friday, January 2, 2009
By any measure, 2008 was a challenging year for the local broadca ...
- PBS' 'Roadshow' Drives Subaru, Liberty Mutual Sponsorships
MediaDailyNews, Fern Siegel - Monday, December 29, 2008
Although the TV ad market is taking hits, PBS just got ...
- NBC Won't Play Ball With Novel Super Bowl Ad Approach
MediaDailyNews, Wayne Friedman - Tuesday, December 23, 2008
NBC decided not to work with advertisers on new forms of Sup ...
- Networks Resist Ad Discount Requests
Around the Net In Media, Joan Voight - Tuesday, December 23, 2008
The TV ad tug of war has begun. Media buyers are aski ...
- Want To Score A Super Bowl? Go Co-op
MediaDailyNews, Wayne Friedman - Monday, December 22, 2008
Super Bowl pricing usually gives buyers nosebleeds. But one West Coast ...
- FedEx Doesn't Deliver Super Bowl Spot
MediaDailyNews, David Goetzl - Monday, December 22, 2008
FedEx does not absolutely have to be in the Super Bowl. B ...
- Auto Bailout Won't Mean More Ad Buys
Around the Net In Media, Joan Voight - Monday, December 22, 2008
...
- Common Mistakes In Targeting TV Ads
Around the Net In Media, Joan Voight - Monday, December 15, 2008
Tara Walpert Levy, president of Visible World, offers 10 mistakes that markete ...
- Sponsors Exit Troubled Nascar Nation
Around the Net In Media, Joan Voight - Monday, December 8, 2008
Once-unstoppable, Nascar is watching its fan base erode, TV ratings slip a ...
- Ford Sponsors Mag's "Salute To Troops" Issue
Around the Net In Media, Joan Voight - Friday, December 5, 2008
...
- When You Care Enough To Google The Very Best: Hallmark Joins TV Ads Platform
MediaDailyNews, David Goetzl - Wednesday, December 3, 2008
Add the Hallmark Channel to the list of networks with deals ...
- Political Ads Top $2.6 Billion, More Coming in 2009
Around the Net In Media, Joan Voight - Wednesday, December 3, 2008
Between $2.5 billion and $2.7 billion were spent on political ads th ...
- Bermuda Has Faith In Gospel Channel
MediaDailyNews, David Goetzl - Monday, December 1, 2008
The Bermuda tourist authority has linked with the Gospel Music Channel ...
- 2009: Ads In Hispanic Media To Grow 3%
Around the Net In Media, Joan Voight - Monday, December 1, 2008
This year saw growth in advertising revenue for Spanish-language television slow do ...
- Super Bowl Ads Still In Play
MediaDailyNews, - Friday, November 28, 2008
Ad spots for the Feb. 1 Super Bowl that weren't sold ...
- Local Cable Ad Firm Hits Sales Milestone
Around the Net In Media, David Wadler - Tuesday, November 25, 2008
As the local cable marketplace continues to tank, spot cable firm N ...
- Local Ads: Falling Revs, Media Peril
MediaDailyNews, Erik Sass - Monday, November 24, 2008
Advertising revenues are expected to plateau or decrease during the recession n ...