• by David Goetzl  @dgoetzl, December 1, 2008

The Bermuda tourist authority has linked with the Gospel Music Channel to air 90-second vignettes highlighting gospel's connection to the islands, as Bermuda looks partly to encourage "faith-based tourism."

GMC will carry three "Gospel Insider-branded" pieces throughout the January-March period. They will also be available on the network's Web site.

The vignettes include Bermuda's Premier speaking about gospel music's longtime impact on the islands; clips from a performance before the premier given by the winner of GMC's "American Idol"-type series "Gospel Dream"; and a piece offering a look at the islands' music venues.

Mary Jeanne Cavanagh, executive vice president, advertising sales at GMC, said the arrangement with the Bermuda Department of Tourism is an "example of how we can work with advertisers to help them break through to consumers with branded entertainment that reaches an upscale, multicultural audience."

GlobalHue, the tourist authority's agency, made the deal with GMC.

GMC is in some 40 million homes.