- Ad Execs Remain Most Confident Of Online Media, But That Sentiment Is Eroding Fast
Online Media Daily, Joe Mandese - Monday, March 16, 2009
The general economy has the consumer confidence index. Now Madison Avenue h ...
- Ad Forecasts Go Into Double-Digit Free-Fall, Interpublic Cites New Consumer Research
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2009
Two well known industry sources - Interpublic and consultant and publisher Ja ...
- 'Millennial' Barry Fischer Leaving Turner: Strategy, Research, Media Groups Reorganized
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
Barry Fischer, who for more than a decade helped reshape Madison Avenue ...
- Agency Capos Debate Network 'Currency' Shift, Thompson Wants An Offer They Can't Refuse
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
NEW ORLEANS - While it's not likely to shed the kind ...
- NBCU Reps Litton TV Ads
MediaDailyNews, - Tuesday, March 3, 2009
NBC Universal Domestic Television Distribution will represent most of Litton Entertainment's syndicat ...
- Reduced Ad Format On 'Chris Isaak' Debut
Around the Net In Media, Joan Voight - Friday, February 27, 2009
A&E Networks' Bio Channel is testing the concept of fewer ads p ...
- Oscar Proves Profitable For ABC
MediaDailyNews, David Goetzl - Thursday, February 26, 2009
ABC may have found at least a partial buffer against declining pric ...
- CBS' NCAA Men's Tourney Almost Sold Out
Around the Net In Media, Joan Voight - Thursday, February 26, 2009
CBS' coverage of the National Collegiate Athletic Association's Men's Basketball Tournament ...
- Top Buyer Confirms Online CPMs 'All Over The Place,' Predicts Lagging Ad Recovery
Online Media Daily, Joe Mandese - Thursday, February 26, 2009
The top media buyer of the world's largest media-buying organization Wednesday to ...
- In the Realms of the Unreal
Media Magazine, John Capone - Monday, February 2, 2009
Hal Holbrook looks as if he is going to cry. The 89-year-o ...
- NBC Asks $425K For 'ER' Finale Ads
MediaDailyNews, - Friday, February 20, 2009
NBC is asking $425,000 for a 30-second spot during the "ER" fin ...
- JCPenney Holds Market Spend, Increases Cinema Ads
MediaDailyNews, David Goetzl - Friday, February 20, 2009
JC Penney, one of the largest advertisers in Sunday night's Oscar broadcas ...
- Sprint Calls In Oscar Ads
MediaDailyNews, Wayne Friedman - Friday, February 20, 2009
Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one ...
- Direct Mailer ValPack Turns to Newspapers Ads
Around the Net In Media, Joan Voight - Friday, February 20, 2009
In an interesting twist, the big direct mailer Valpak is using newspap ...
- Making Waves: Will 'Malibu' Give Spot Runner A Network Beach Front
MediaDailyNews, Joe Mandese - Friday, February 20, 2009
Spot Runner, the company that harnessed the Internet to let small advertise ...
- Oscar Ads: The Envelope, Please
MediaDailyNews, David Goetzl - Wednesday, February 18, 2009
In another sign that Oscar revenues could be significantly lower for A ...
- Sponsors Skipping Out On Oscars
Around the Net In Media, Joan Voight - Tuesday, February 17, 2009
A weak economy and fear of a backlash against big spenders h ...
- Smooth Sailing: Outdoor Gets Creative With Ad Buys
MediaDailyNews, David Goetzl - Tuesday, February 17, 2009
With cut budgets, many outdoor-sports marketers are at risk of being le ...
- Craftsman Retools Nascar Relationship
MediaDailyNews, David Goetzl - Thursday, February 12, 2009
Craftsman revs up its involvement with NASCAR this season, adding a brand ...
- Radical Shift: 4As Propose Single Spot-Buy Currency
MediaDailyNews, David Goetzl - Wednesday, February 11, 2009
The reinvention task force, under the aegis of the American Association ...
- Absolut First: Ads Run Locally During Grammys
MediaDailyNews, - Monday, February 9, 2009
Almost two years after Absolut vodka--a staple of magazine back covers--ran i ...
- Stay On Green: ProLink In-Golf Ad Deal
MediaDailyNews, David Goetzl - Monday, February 9, 2009
Perhaps reacting to the tough economy, a company that sells ad spa ...
- Google Strikes Traffic, Billing Deal Making It Easier To Sell TV Ads
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
Google this morning announced an agreement to integrate its Google TV A ...
- GroupM Revises Terms For All Online Ad Buys, Claims Data Is 'Confidential'
Online Media Daily, Joe Mandese - Monday, February 2, 2009
GroupM, the biggest buyer of media in the world, has quietly alter ...
- Fast Money: Cash4Gold Buys Super Bowl Spot
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2009
NBC couldn't find last-minute gold for its Super Bowl commercials--until the netwo ...
- USA's 'Burn' Nabs GM, Alltel As Sponsors
Around the Net In Media, Joan Voight - Thursday, January 29, 2009
USA Network has signed up three integrated sponsors for its original seri ...
- Spotlight: Comcast, Dish Team For Ad Sales
MediaDailyNews, David Goetzl - Wednesday, January 28, 2009
Ad sales can make strange bedfellows. While fiercely competing for subscribers, Comca ...
- Glam Adapts, Acquires Display Ad Server To Power Self-Serve System
Online Media Daily, - Thursday, January 29, 2009
Vertical women's lifestyle network Glam Media this morning announced the acquisition ...
- Shrinking TV Ad Market Can't Blame The Web
Around the Net In Media, Joan Voight - Wednesday, January 28, 2009
eMarketer's sober news for network and cable TV: You're not booking $ ...
- Low Rent Come-On Ads Hit Prime Time
Around the Net In Media, Joan Voight - Wednesday, January 28, 2009
Peddlers of $19.95 products like the PedEgg, ShamWow, Snuggie and other 800-numb ...