- AMC Helps Shell-Pennzoil Pick Which Movies to Support
Around the Net In Media, Joan Voight - Wednesday, June 17, 2009
Movie-themed cable network AMC last year started testing a research tool call ...
- Crash Test: Helmet Maker Sues Google
Online Media Daily, Wendy Davis - Thursday, June 11, 2009
A seller of motorcycle helmets has sued Google for trademark infringement, marki ...
- Bid4Spots Opens Auction For Cable Ad Buys
MediaDailyNews, David Goetzl - Wednesday, June 10, 2009
Bid4Spots, which has held auctions for advertisers to buy radio time sin ...
- AutoTrader.com Beefs Up Visibility on ESPN, ABC
MediaDailyNews, Karl Greenberg - Friday, June 5, 2009
AutoTrader.com will double its media exposure this year by adding ESPN/ABC ...
- Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The price of online display advertising inventory sold via advertising networks fe ...
- Network Prime-Time Ad Prices Drop 3.7%, Rate Of Decline Begins To Ebb
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, May 29, 2009
The average cost per 30-second prime-time network TV commercial fell 3.7% ...
- Pew: Newspapers Hard Hit By Online Classifieds
MediaDailyNews, Erik Sass - Thursday, May 28, 2009
As the dominant players in classified advertising in the pre-Internet era, o ...
- Smartphones Deliver More Than One-Third Of Mobile Ad Impressions
Online Media Daily, Mark Walsh - Wednesday, May 27, 2009
Smartphones made up only 12% of device sales worldwide in 2008 b ...
- TVGuide.com Inks Deal With A&E, Alters Venerable Logo For 'Tattoo' Site Takeover
Online Media Daily, Joe Mandese - Tuesday, May 26, 2009
One of the most storied brands in the history of media, ...
- Bid4Spots Extends To Local Cable Ads
MediaDailyNews, David Goetzl - Monday, May 18, 2009
A company that has conducted online auctions for radio airtime since 20 ...
- More Marketers Discover Infomercials
Around the Net In Media, Joan Voight - Tuesday, May 12, 2009
People make fun of infomercials, but they work. The number of business ...
- Google Pulls Plug on Radio Ads
Around the Net In Online Marketing, Ross Fadner - Tuesday, May 12, 2009
...
- TRA: Target 'Swing Purchasers' On TV For Better ROI
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Targeting TV shows with heavy consumer purchasers of a specific brand c ...
- SMG Crafts a Tri-Agency Buying Unit
Around the Net In Media, Joan Voight - Monday, May 11, 2009
Starcom MediaVest Group is creating an entity called the SMG Exchange (SMG ...
- Cox Media Becomes Cox Reps, Cuts 150 Posts
MediaDailyNews, - Friday, May 8, 2009
Cox Media Group is revamping its New York-based ad-sales companies -- TeleRe ...
- Discovery: Ad Sales Up 2%, Future Partnership Under Review
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
For the first quarter 2009, all Discovery Networks eked out a ...
- 'USA Today' Offers New Front Page Ads
Around the Net In Media, Joan Voight - Monday, May 4, 2009
Hoping to appeal to skittish advertisers by offering more flexibility,
USA Today- Repo Man: Chrysler Owes Media $58 Million
MediaDailyNews, Wayne Friedman - Saturday, May 2, 2009
Will local TV stations be holding Chrysler's nearly $60 million media b ...
- Nexstar Consolidates All Rep Biz At Katz TV
MediaDailyNews, - Friday, May 1, 2009
Nexstar Broadcasting Group has shifted all its rep business to Katz T ...
- No Longer 'It's The Economy, Stupid' -- Everyone Knows That
Show Daily, David Goetzl - Monday, May 4, 2009
Somewhat shockingly considering Bear Stearns had collapsed months before, the impact ...
- Television Networks Need An Ad Quality Score
Online Spin, dave.b , Max Kalehoff - Friday, May 1, 2009
I believe in advertising, but I dislike most television commercials. That's w ...
- TV Buyers Call Upfront '09 'Unprecedented'
MediaDailyNews, Mark Walsh - Tuesday, April 28, 2009
TV sales executives and media buyers invoked the term "unprecedented" to descri ...
- GM Expected To Buy Ads At Upfront
MediaDailyNews, - Friday, April 24, 2009
General Motors is planning to buy commercial time during next month's upfron ...
- Barclays Predicts Broadcast TV Upfront Down 15%
MediaDailyNews, David Goetzl - Friday, April 24, 2009
As clients evaluate their budgets, a noted Wall Street analyst predicts tot ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 22, 2009
Baseball. Hockey. Roger Federer in platforms. Let's launch! ...
- 'Us Weekly' Sells Mock Cover
Around the Net In Media, Joan Voight - Tuesday, April 14, 2009
Subscribers to Wenner Media's Us Weekly will be greeted by an ...
- Microsoft Buys Discovery's 'Catch'
MediaDailyNews, - Monday, April 13, 2009
Microsoft has kicked off a three-screen ad campaign for the Discovery Channel ...
- Vaseline Aloe, Lifetime Grow 'Maneater'
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2009
Looking to recreate another branded TV marketing success for its women-targeted brand ...
- Similar TV/Online Metrics: YuMe's Internet GRP Key To Ad Buying
MediaDailyNews, David Goetzl - Monday, April 6, 2009
Consumer hunger for online video soars and advertisers are eager to shi ...
- Lexus Drives 'Mine," Time's New Customized Mag
MediaDailyNews, Karl Greenberg - Wednesday, March 18, 2009
Lexus is the sole sponsor and advertiser of a new effort wi ...