• Mediaweek, Monday, May 4, 2009 9:45 AM

Hoping to appeal to skittish advertisers by offering more flexibility, USA Today is selling four new front-page ad units. The new units include pyramid- and staircase-shaped formats and are roughly the same size as the strips currently available on its section fronts.

The strip format is always a challenge to creative directors and the change is a way to loosen up the restraints to allow for more inviting creative work, according to newspaper execs. The new ads are priced the same as the strips, at $97,500 Monday-Thursday and $119,400 Friday.

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