Hispanic digital network V-me has seized ad partnerships for 2008-09 with 25 major national advertisers, including Allstate, Kellogg's, Procter & Gamble, Walgreen's and some 20 others that have locked
in sponsorships and product integration partnerships, reports
Adweek. V-me currently reaches more than 50% of U.S. Hispanic homes and is expected to reach 80% of U.S. Hispanic households
following the transition to digital in February 2009, per Nielsen Media Research.
