In the story "Starcom Makes Upfront Deals With HD TV Nets," (
MediaDailyNewsToyota's Scion Goes Steady With 'Assy McGee'MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2008
In another attempt to carefully weave marketing content into program content, Toyota ...
Carat Meeting Reveals Addressable TV Roll Out, Google 'Key Word' TV Buying SystemMediaDailyNews, Joe Mandese - Thursday, March 27, 2008
Interactive applications that enhance TV with the power of online advertising ...
YouTube To Announce New Metrics ToolsOnline Media Daily, Tanya Gazdik - Thursday, March 27, 2008
[Metrics] YouTube will formally announce today a new tool on the si ...
Record Spend For CBS' "March Madness" Around the Net In Media, William Spain - Monday, March 10, 2008
Ad spending for the NCAA's "March Madness" on CBS is expected ...
Cable Cos. Join Forces In Targeted Ad Project Around the Net In Media, William Spain - Monday, March 10, 2008
In an attempt to slow Google down from siphoning off advertising dolla ...
4As Debates Fate Of The UpfrontMediaDailyNews, David Goetzl - Monday, March 10, 2008
ORLANDO, Fla.-- The upfront will die. Long live the upfront. At lea ...
Donovan, MediaBank Unveil Digital Age Processing Systems, Agencies Kick TiresMediaDailyNews, Joe Mandese - Thursday, March 6, 2008
ORLANDO, Fla -- Amid an atmosphere charged with buzz and speculation, t ...
Online: Medium Least Able To Trade OnlineMediaDailyNews, Joe Mandese - Wednesday, March 5, 2008
The frustration that drove Starcom MediaVest Group to seek out a n ...
National CineMedia In Research Deal With IAG Around the Net In Media, William Spain - Monday, March 3, 2008
National CineMedia, among the biggest cinema-ad networks in North America, has sign ...
Obama Wins Primary Web Wars Around the Net In Online Marketing, Ross Fadner - Monday, March 3, 2008
Web media guru Rishad Tobaccowala, chief innovation officer of the media buyi ...
Obama Buys Gay Media In Texas, OhioAround the Net In Media, William Spain - Friday, February 29, 2008
Sen. Barack Obama's presidential campaign is spending freely on advertising in t ...
Google Spends Advertisers' Leftover Budgets Around the Net In Online Marketing, Ross Fadner - Friday, February 29, 2008
Google is quietly rolling out a new program that addresses the dr ...
Local TV Trumps Other Media PlatformsMediaDailyNews, Wayne Friedman - Friday, February 29, 2008
Although the Internet may seem to eat into their local businesses, ...
Martialed Forces: A-B Links Ad Deal With UFCMediaDailyNews, David Goetzl - Friday, February 29, 2008
Despite its accelerating popularity, the Ultimate Fighting Championship has had trouble securi ...
The Sell: Viewers Are Drooling DogsMedia Magazine, Andrew Ettinger - Thursday, January 31, 2008
Almost everyone has heard of Pavlov's dogs. Ivan Pavlov would ring ...
Obama Heavily Targets Local Newspaper Sites In Ohio, Texas MediaDailyNews, Erik Sass - Thursday, February 28, 2008
Both Clinton and Obama have utilized the Web, but Obama's campaign ...
YouTube To Challenge TV Revenues Around the Net In Online Marketing, Ross Fadner - Tuesday, February 26, 2008
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Load Ad Spots In VOD Ads Deliver ViewsMediaDailyNews, David Goetzl - Tuesday, February 26, 2008
Adlink, which allows marketers to buy local spots in Los Angeles acro ...
ABC Gives TV Affils Spots For VODMediaDailyNews, Wayne Friedman - Tuesday, February 26, 2008
Making sure its traditional TV stations are not left out of t ...
Marketing Team: NBA Scores With AutoTraderMediaDailyNews, Wayne Friedman - Monday, February 25, 2008
NBA All-Star gets stars from AutoTrader.com. The site was the presenting partn ...
Buyers Want Full Value As New Shows Return Around the Net In Media, William Spain - Tuesday, February 19, 2008
As scripted series return to the airwaves with the conclusion of t ...
Harris: Stations See Greater Ad Options With Digital TVMediaDailyNews, Wayne Friedman - Tuesday, February 19, 2008
While some Americans are still scratching their heads over the conversion ...
Advertisers, Agencies Lean On Network Fees Around the Net In Media, William Spain - Monday, February 18, 2008
Some big advertiser and ad-agency associations are pulling together to push AB ...
TNS: Oscar Ad Price Doubled In 10 YearsMediaDailyNews, Wayne Friedman, David Goetzl - Monday, February 18, 2008
A new report shows advertisers have spent an average of $65 milli ...
Google Tests Video Ads for Search Around the Net In Online Marketing, Ross Fadner - Friday, February 15, 2008
Lookout, here come Google video ads--and on Google search, no less, ...
NBC: Valentine Ad Pod Plays Like ProgramMediaDailyNews, Wayne Friedman - Monday, February 11, 2008
NBC will ramp up a special short-form Valentine's Day promotion sponsored ...
PETA Attacks Fox Rejection Of Anti-KFC Ad Around the Net In Media, William Spain - Friday, February 8, 2008
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IAG: Breaks Down Popular/Recalled Super Bowl SpotsMediaDailyNews, Wayne Friedman - Friday, February 8, 2008
Super Bowl spots may be well-liked--but are they well-remembered? Research company I ...