- Google Tests Video Ads for Search
Around the Net In Online Marketing, Ross Fadner - Friday, February 15, 2008
Lookout, here come Google video ads--and on Google search, no less, ...
- NBC: Valentine Ad Pod Plays Like Program
MediaDailyNews, Wayne Friedman - Monday, February 11, 2008
NBC will ramp up a special short-form Valentine's Day promotion sponsored ...
- PETA Attacks Fox Rejection Of Anti-KFC Ad
Around the Net In Media, William Spain - Friday, February 8, 2008
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- IAG: Breaks Down Popular/Recalled Super Bowl Spots
MediaDailyNews, Wayne Friedman - Friday, February 8, 2008
Super Bowl spots may be well-liked--but are they well-remembered? Research company I ...
- Gay-Bashing Ads Also A Super Bowl Ritual?
Around the Net In Media, William Spain - Thursday, February 7, 2008
For the second year in a row, some advertisers made plays f ...
- Media Storm Gives DirecTV Key Biz
MediaDailyNews, David Goetzl - Wednesday, February 6, 2008
Connecticut-based Media Storm, which specializes in media accounts for cable networks, h ...
- Tide's Talking Stain Ad Invites Spoofs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 5, 2008
Procter & Gamble's talking-stain ad, which made its debut on Super Bo ...
- Barfing Baby Tops Saved Super Bowl Spots
Around the Net In Media, William Spain - Tuesday, February 5, 2008
A talking baby, whose plug for E-Trade Financial includes a creepy clo ...
- GroupM's "$59 Billion" Man
Around the Net In Media, William Spain - Tuesday, February 5, 2008
With digital media growing in importance, it is becoming increasingly more abo ...
- MSN-Yahoo: Advertisers Fear CPM Hikes
Around the Net In Online Marketing, Ross Fadner - Tuesday, February 5, 2008
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- Budweiser's "Rocky" Parody Wins The Ad Bowl
Around the Net In Brand Marketing, Thom Forbes - Monday, February 4, 2008
Anheuser-Busch aired the best-liked Super Bowl ad for a record 10th-consecutive yea ...
- 20 Highlights In 20 Years Of Super Bowl Ad Meter
Around the Net In Brand Marketing, Thom Forbes - Friday, February 1, 2008
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- Romney Launches Super Tuesday Ad Blitz
Around the Net In Media, William Spain - Friday, February 1, 2008
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- Clinton Buys Hour-Long Hallmark Telecast
MediaDailyNews, Wayne Friedman - Friday, February 1, 2008
Looking to grab more mid-America, and possibly the older women demographic, presidenti ...
- TVB Invites Google's Input
MediaDailyNews, David Goetzl - Friday, February 1, 2008
A year ago, the keep-your-friends-close-and-enemies-closer dynamic seemed like smart business. Now, t ...
- Kraft, Kellogg Will Boost Spending To Build Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 31, 2008
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- Super Bowl Ad Buy A Stock Risk?
Around the Net In Media, William Spain - Thursday, January 31, 2008
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- Buyer: Internet Ads Won't Hurt TV
Around the Net In Media, William Spain - Thursday, January 31, 2008
While the Internet is by far the fastest-growing ad medium, one t ...
- Obama Buys Super Bowl Ad - In Boston
Around the Net In Media, William Spain - Thursday, January 31, 2008
Patriots fans who watch the Super Bowl at home this weekend wi ...
- Clear Channel Cuts Super Bowl Deal With Sprint
Around the Net In Media, William Spain - Tuesday, January 29, 2008
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- Heavy Ad Spend No Help For Rudy In Florida
Around the Net In Media, William Spain - Tuesday, January 29, 2008
Republican presidential candidate and former Massachusetts Gov. Mitt Romney has bought t ...
- 60 Seconds Of Silence In Pepsi Super Bowl Ad
Around the Net In Media, William Spain - Friday, January 25, 2008
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- NBC, CBS Execs: Are Upfronts Obsolete?
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, January 25, 2008
Top executives at NBC Universal and CBS have been dropping hints th ...
- CPMs Headed Up?
Online Spin, Dave Morgan - Thursday, January 24, 2008
Are online media CPMs headed up or down? The question is ...
- Upfronts May Become Extinct
Around the Net In Media, William Spain - Wednesday, January 23, 2008
Those glitzy upfront presentations may well soon be a thing of t ...
- ESPN Launches Mosaic Screens For X Games
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With this week's Winter X Games, ESPN is continuing its interactive ...
- MasterCard Mini-Drama Airs At SAG Awards
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With networks and advertisers looking for ways to retain viewers throughout commerci ...
- Barack Ads Going National
Around the Net In Media, William Spain - Tuesday, January 22, 2008
In his quest for the Democratic presidential nod, Sen. Barack Obama ...
- Ads Target Super Bowl's Female Fans
MediaDailyNews, Sarah Mahoney - Tuesday, January 22, 2008
While a woman-friendly Super Bowl may sound as farfetched as, well, E ...
- Bud Light Steals A-B's Thunder At Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
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