- MasterCard Mini-Drama Airs At SAG Awards
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With networks and advertisers looking for ways to retain viewers throughout commerci ...
- Barack Ads Going National
Around the Net In Media, William Spain - Tuesday, January 22, 2008
In his quest for the Democratic presidential nod, Sen. Barack Obama ...
- Ads Target Super Bowl's Female Fans
MediaDailyNews, Sarah Mahoney - Tuesday, January 22, 2008
While a woman-friendly Super Bowl may sound as farfetched as, well, E ...
- Bud Light Steals A-B's Thunder At Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
...
- Report: Political Ads Also Shifting Online
Around the Net In Media, William Spain - Monday, January 21, 2008
...
- Last Super Bowl Spot Could Sell This Week
Around the Net In Media, William Spain - Monday, January 21, 2008
Fox, faced with brisk demand for ad time in the Super Bow ...
- Hyundai Back In Super Bowl After All
Around the Net In Media, William Spain - Friday, January 18, 2008
...
- Sports Shows Gain From Writers Strike
Around the Net In Media, William Spain - Friday, January 18, 2008
As the writers' strike nears the three-month mark, advertisers are facing tou ...
- Brand Keys Cites Ads Likely To Score In Super Bowl
MediaDailyNews, David Goetzl - Friday, January 18, 2008
A new survey shows that three upcoming Super Bowl advertisers--Victoria's Secret, t ...
- Mediaedge Ranks Tops In Competitiveness Survey
Around the Net In Media, William Spain - Thursday, January 17, 2008
Mediaedge:cia is the most competitive of global agencies ranked by Paris-based resear ...
- Niche Media Favored By Dems In Calif.
Around the Net In Media, William Spain - Thursday, January 17, 2008
Ahead of the Feb. 5 California primary, Democratic presidential contenders are taki ...
- 5 Shops Vie For Intel Media Biz
Around the Net In Media, William Spain - Thursday, January 17, 2008
There at least five shops involved in a global media review ...
- Coke, Ford, AT&T Shell Out For "Idol"
Around the Net In Media, William Spain - Wednesday, January 16, 2008
Coca-Cola, Ford and AT&T will again be the three main sponsors ...
- Audi Going "Godfather" For Super Bowl Ad
Around the Net In Media, William Spain - Tuesday, January 15, 2008
...
- Coke Ups Sponsorship: Super Bowl, 'Idol'
MediaDailyNews, David Goetzl - Monday, January 14, 2008
Coca-Cola plans to debut at least one new spot during next month ...
- Hormel Launching New Spampaign
Around the Net In Media, William Spain - Wednesday, January 9, 2008
Hormel is coming into 2008 with a new TV and print ...
- Things That Make You Go Hmmm...
Online Spin, Cory Treffiletti - Wednesday, January 9, 2008
I read a study towards the end of last year from t ...
- ComScore Expands Widget Measurement
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 8, 2008
Social networking sites like MySpace could reach $1 billion in ad sal ...
- Web Ad Spend To Pass TV In Some Countries
Around the Net In Media, William Spain - Monday, January 7, 2008
WPP's Group M is predicting another banner year for Web advertising wi ...
- Online Display Ad Market To Hit $8.6 Billion, Yahoo Will Dominate
Online Media Daily, Tameka Kee - Thursday, January 3, 2008
Get ready to pay more for both premium and remnant display ...
- GlaxoSmithKline Ready To Go With WPP?
Around the Net In Media, William Spain - Thursday, December 20, 2007
Drugmaker GlaxoSmithKline is set to consolidate its North American consumer health med ...
- Most Implicated Baseball Players Not Active Endorsers
Around the Net In Brand Marketing, Thom Forbes - Monday, December 17, 2007
Although a large number of baseball players were implicated last week ...
- Mitchell: Baseball Steroid Use Could Turn Off Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, December 14, 2007
The release of the Mitchell Report on steroid use in baseball brin ...
- Strike Could Really Pinch Already Down Ratings
Around the Net In Media, William Spain - Tuesday, December 11, 2007
Imagine a time when broadcast networks end up quietly hoping that sal ...
- TVB ePort Gives Broadcasters Needed Digital Edge
MediaDailyNews, David Goetzl - Friday, December 7, 2007
The TVB's fledgling e-biz platform, TVB ePort, now has 605 stations rea ...
- GM: Just 1 Spot In Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 6, 2007
General Motors will air just one in-game spot in the Super Bo ...
- Forecasters: Madison Avenue Will Barely Escape Recession
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 4, 2007
Although Lee Westerfield feels the ad industry is "tiptoeing toward the ed ...
- Ad Prophets Cite Corporate Profits For Slowdown, See Underlying Shifts In Marketplace
MediaDailyNews, Joe Mandese - Tuesday, December 4, 2007
U.S. and worldwide ad spending, while expanding in some regions and certa ...
- WNBC Runs Liquor Ads, Still Verboten On Net
MediaDailyNews, - Monday, December 3, 2007
WNBC-TV is running spots for liquor ads, sponsored by the Bacardi Nor ...
- Out of the Park
Media Magazine, John Capone - Tuesday, July 22, 2008
It's the 100th anniversary of the song "Take Me Out to t ...