- GlaxoSmithKline Ready To Go With WPP?
Around the Net In Media, William Spain - Thursday, December 20, 2007
Drugmaker GlaxoSmithKline is set to consolidate its North American consumer health med ...
- Most Implicated Baseball Players Not Active Endorsers
Around the Net In Brand Marketing, Thom Forbes - Monday, December 17, 2007
Although a large number of baseball players were implicated last week ...
- Mitchell: Baseball Steroid Use Could Turn Off Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, December 14, 2007
The release of the Mitchell Report on steroid use in baseball brin ...
- Strike Could Really Pinch Already Down Ratings
Around the Net In Media, William Spain - Tuesday, December 11, 2007
Imagine a time when broadcast networks end up quietly hoping that sal ...
- TVB ePort Gives Broadcasters Needed Digital Edge
MediaDailyNews, David Goetzl - Friday, December 7, 2007
The TVB's fledgling e-biz platform, TVB ePort, now has 605 stations rea ...
- GM: Just 1 Spot In Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 6, 2007
General Motors will air just one in-game spot in the Super Bo ...
- Forecasters: Madison Avenue Will Barely Escape Recession
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 4, 2007
Although Lee Westerfield feels the ad industry is "tiptoeing toward the ed ...
- Ad Prophets Cite Corporate Profits For Slowdown, See Underlying Shifts In Marketplace
MediaDailyNews, Joe Mandese - Tuesday, December 4, 2007
U.S. and worldwide ad spending, while expanding in some regions and certa ...
- WNBC Runs Liquor Ads, Still Verboten On Net
MediaDailyNews, - Monday, December 3, 2007
WNBC-TV is running spots for liquor ads, sponsored by the Bacardi Nor ...
- Out of the Park
Media Magazine, John Capone - Tuesday, July 22, 2008
It's the 100th anniversary of the song "Take Me Out to t ...
- App Happy
Media Magazine, Jonathan Blum - Tuesday, May 20, 2008
Free e-mail is no longer enough for Google. The search giant ...
- Gestalt: Che Never Did This
Media Magazine, Christopher M. Schroeder - Thursday, January 31, 2008
Technological revolutions are most often overestimated in the short run, and underestimat ...
- Writers on the Storm
Media Magazine, David Goetzl - Thursday, November 29, 2007
While writers - including high-profile ones - walked picket lines as t ...
- Media Metrics: It's My Way or the Mid Way
Media Magazine, Brad Agens - Thursday, January 31, 2008
People are always going on and on about leaving a bigger footpri ...
- First Impressions
Media Magazine, Amy Corr - Monday, December 31, 2007
Splat. If print ads could talk, Fage Yogurt's creative would say ju ...
- Clear, Blue, Skeezy
Media Magazine, Adrienne Mand Lewin - Thursday, October 2, 2008
It's okay to show men getting hit in the groin, just don ...
- Turn Off, Tune Out
Media Magazine, kyle , Daisy Whitney - Thursday, January 31, 2008
February sweeps might as well be called February Sleeps. A prime-time schedu ...
- Ice Capades
Media Magazine, Laurie Sullivan - Wednesday, April 2, 2008
Are you ready for some hockey? The National Hockey League (NHL) ...
- Whole New Ball Game
Media Magazine, Wayne Friedman - Thursday, January 31, 2008
There are two Super Bowls out there: Who wins and loses ...
- Ed:Blog
OMMA Magazine, Joe Mandese - Friday, April 29, 2011
As you might imagine, these Ed:Blog things are typically written at t ...
- Level Up
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Pushing it, you open up the engine and let the car g ...
- A Bigger Bang
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 29, 2008
You might not always get the ROI you want, but if y ...
- The Rise of Glut Inventory
OMMA Magazine, Joe Mandese - Monday, February 2, 2009
The rapid growth of the online advertising marketplace has made the Intern ...
- A Brand in the Hand
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Even the platform's champions admit the mobile-gaming segment expected to surge ...
- Just the Right Bullets
OMMA Magazine, Joe Mandese - Tuesday, January 29, 2008
Google may dominate search, but when it comes to online display advertisi ...
- Tight Squeeze
OMMA Magazine, Fara Warner - Thursday, August 21, 2008
Sort of like a clown car routine in reverse, marketers are funneli ...
- Need to Know: The Ad Stays in the Picture
OMMA Magazine, Steve Smith - Monday, February 2, 2009
In the never-ending struggle to monetize digital video, technology providers are throwi ...
- Market Focus: Battle of the Bulge
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
When a carmaker designs a new car, one of the factors ...
- Triple-X Sells
OMMA Magazine, Erin DeJesus - Monday, February 2, 2009
Have you heard? Apparently, sex sells - and no company takes th ...
- Logging In: Guilty Feet Have Got No Rhythm
OMMA Magazine, Kathy Sharpe - Monday, April 21, 2008
At one point in the epic HBO series Deadwood, one character tur ...