• by David Goetzl , February 6, 2008

Connecticut-based Media Storm, which specializes in media accounts for cable networks, has inked an eight-figure deal to run interactive ads on DirecTV, the agency said.

The independent shop, which works for multiple Scripps Networks, including Food Network and HGTV, said it is now one of the three top-spending advertisers on DirecTV. The agency said the deal gives its clients access to all interactive ad opportunities DirecTV launches this year.

Top Media Storm executive Craig Woerz said the deal gives clients opportunities to hyper-target certain viewer segments--as well as gain insights into overall consumer viewing patterns. "In online, we do this every day by matching site behaviors with the best messages possible," he said.

DirecTV interactive opportunities include the DVR/TiVo Showcase, the interactive program guide and applications that allow for other viewer click-throughs to obtain more info.

Media Storm said last year it posted more than $150 million in revenue and recently launched a creative shop to complement its media functions.

The agency has advertised on DirecTV previously for clients, including Speed network, We TV and the NFL Network.