- Upfronts 2025: Live Content - The Biggest Brand TV Lure?
TV Watch, Wayne Friedman - Tuesday, May 13, 2025
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Peacock Was Standout Star At NBCU Streaming-First Upfront
TVBlog, Adam Buckman - Tuesday, May 13, 2025
Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-fir ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
In Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- Former Ads Boss Jerry Dischler Leaves Google
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Jerry Dischler, president of cloud applications and former Google Ads boss, h ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal Mount
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 7, 2025
Amid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Renewals And Cancellations Are Hard To Predict
TVBlog, Adam Buckman - Tuesday, May 6, 2025
As next week's Upfronts draw near, the news of which shows wi ...
- WPP's Landor Prepping Brands To Work With AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 5, 2025
Agentic agents are learning how to collaborate with each other, and W ...
- Google Updates AI Mode As Advertising Goes Agentic
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google announcements today around AI Mode include addition of products and pla ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- Google Rejects Breakup, But Mulls Other Remedy Concessions
Performance Marketing Insider, Laurie Sullivan - Friday, May 2, 2025
Google said at the ad tech antitrust remedies hearing Friday that ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To Shop
Performance Marketing Insider, Laurie Sullivan - Thursday, May 1, 2025
Mastercard is working with Microsoft and other AI companies to give agent ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- Madhive Places AI 'Intelligence Layer' Across Media Process
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Madhive, a unified operating system for local media, announced Wednesday the laun ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- AI's Twisted Landing Page Navigates Around Ad Quality
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 30, 2025
Since the search industry added generative AI, it's an old problem wi ...
- For A TV Journo, Upcoming Upfronts Are Grand Entertainment
TVBlog, Adam Buckman - Wednesday, April 30, 2025
Every year, many question whether the mid-May upfront presentations are still necessa ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic Initiatives
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Giegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Microsoft Explains How It Made An Ad From AI
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2025
In the ad Microsoft co-created with generative AI, people's faces are n ...
- Video Just Killed The Upfront Star
Planning & Buying Insider, Joe Mandese - Monday, April 28, 2025
A new analysis released this morning by the IAB estimates digital vid ...
- YouTube Ad Revenue Jumps 10.3% To $8.9B
Performance Marketing Insider, Laurie Sullivan - Friday, April 25, 2025
Google began testing AI Overviews in YouTube as the company turned ...
- Yelp Shares Update To Its Lawsuit Against Google
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2025
A judge rejected Google's attempt to dismiss the case, finding Yelp plausib ...
- Google Makes U-Turn On Third-Party Ad Tracking, Retains Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google has reversed a decision on its plan to phase out third-par ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Google Ads Change: Serves At Top And Lower Page
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google continues to make updates and upgrades to its search auction syst ...