- HomeFinder Kicks Off $40 Mil. Ad Campaign In 133 Newspapers
MediaDailyNews, - Monday, April 6, 2009
HomeFinder.com, which provides local real-estate listings and was known as Homescape unt ...
- Finding Yields New Angle On Rectangle, Reaps Far More User Time Than Leaderboards, Skyscrapers
Online Media Daily, Joe Mandese - Tuesday, April 7, 2009
In a finding that might seem to refute some conventional wisdom abo ...
- Goes Together Like: PB&J And Basketball?
Creative Media Blog, Amy Corr - Monday, April 6, 2009
Basketball and jelly seem an unlikely pairing, unless you're a Boston Celti ...
- Upfront: History Launches Trade Campaign, Targets 'Type H'
MediaDailyNews, David Goetzl - Friday, April 3, 2009
History Channel is now History. The heavily-skewed male network has a segme ...
- Coke To 'Unleash' On Hispanic Community
MediaDailyNews, Karl Greenberg - Tuesday, March 31, 2009
Coke has launched a new iteration of its "Destapa La Felicidad" ("Op ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 1, 2009
Burgers. Quasi-naughty flings. Death. Dog poop. Let's launch! ...
- Coldwell Banks On Experience To Weather Tough Times
Marketing Daily, Aaron Baar - Tuesday, March 31, 2009
With Americans tightening their belts and home buying less of a priori ...
- Quiznos, Popeyes Out With New Campaigns
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2009
The campaigns just keep coming as QSRs duke it out for sha ...
- Schin Water's Wearable Recycling Results
Creative Media Blog, Amy Corr - Monday, March 30, 2009
Schin Water in Brazil puts plastic bottles into countless hands. Since ma ...
- Kimberly-Clark Launches Largest Campaign Ever For Its Depend Brand
Marketing Daily, Karl Greenberg - Monday, March 30, 2009
Kimberly-Clark's Depend brand is rolling out the first gender-specific underwear in t ...
- Fruit2O Sponsors Young Female Runner
Marketing Daily, - Monday, March 30, 2009
Fruit2O is partnering with 23 year-old Katie Visco in her attempt ...
- "Smart" Advertising
Notes from the Digital Frontier, joey - Sunday, March 8, 2009
The essence of advertising is communicating your idea as simply and succinct ...
- Snapple Riffs On 'Stuff' In Relaunch Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Kenneth Hein writes that Snapple's new campaign, which riffs on the wo ...
- Microsoft's New Message: PCs Are Cheaper Than Macs
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Microsoft has finally jumped on the value-messaging bandwagon, Rupal Parekh reports, ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 25, 2009
Baseball. Sex. Mini Cabrios. Not necessarily in that order. Let's launch! ...
- In-Your-Face Marketing
Creative Media Blog, Amy Corr - Monday, March 23, 2009
Sometimes subtlety doesn't cut it when it comes to cause marketing; aggressiv ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 18, 2009
Give us your best "O-face." "What's a left without a right?" M& ...
- Bank Serves Up Biscuits To Cement Customer Bond
Creative Media Blog, Amy Corr - Monday, March 16, 2009
Countybank, located in Greenville, South Carolina, was looking for a way ...
- Virgin America Kicks Off National 'Flydealism' Campaign
MediaDailyNews, - Tuesday, March 10, 2009
Virgin America launched a national multimedia "Flydealism" ad campaign based on i ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 11, 2009
Boston Market goes country. Catch the travel bug. Estuaries love Joey Lawrenc ...
- Vivendi Campaigns On Global Creds
MediaDailyNews, David Goetzl - Monday, March 9, 2009
Vivendi, the marketer of "Rock Band" and a minority owner of N ...
- Need Some Swagger In Your Life?
Creative Media Blog, Amy Corr - Monday, March 9, 2009
Look no further than Swaggerizeme.com, a Web site created by Wieden+Kennedy Portla ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 4, 2009
Romance blooms at J&R Music and Computer World. Boost Mobile hams ...
- Heineken Gets A Shiner At ACL Music Festival
Creative Media Blog, Amy Corr - Monday, March 2, 2009
In this down economy, brands both large and small possess smaller marketi ...
- Bloomberg Kicks Off Third Mayoral Campaign
MediaDailyNews, David Goetzl - Wednesday, February 25, 2009
What could ultimately prove to be a panacea for struggling local ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, February 25, 2009
Real dogs eat meat. Crime Stoppers catches criminals and keeps witnesses pixelate ...
- AAF Recruits College Students To Fight Binge Drinking
MediaDailyNews, Wendy Melillo - Tuesday, February 24, 2009
The thorny problem of binge drinking on college campuses has sparked so ...
- If You Build It, They Will -- Hey, Look, It's Already Built...
Creative Media Blog, Amy Corr - Monday, February 23, 2009
The Lego Group creates 3D versions of Lego toys. ...
- Hyundai Drives First National Campaign On Oscars
MediaDailyNews, - Thursday, February 19, 2009
Hyundai will launch its first national advertising campaign at the Oscars, airi ...
- Infiniti Promotes College Basketball On ESPN, CBS
MediaDailyNews, - Thursday, February 19, 2009
Infiniti, already a sponsor of Big Ten and SEC college basketball f ...