- NBC, Amex Make Small Biz 'Shine'
MediaDailyNews, - Wednesday, August 19, 2009
NBC Universal and American Express have created a cross-platform campaign to showca ...
- Ads Tout Evolution Of Bladder Protection
Marketing Daily, - Tuesday, August 18, 2009
SCA Personal Care North America, Inc., which markets bladder protection products a ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- Google Flies Hawaiian Airlines Ads Through Content Network
Online Media Daily, Laurie Sullivan - Wednesday, August 19, 2009
Hawaiian Airlines took on the challenge to build brand awareness and chan ...
- NYTimes.com Goes Dark On Behalf Of BMW
Online Media Daily, Mark Walsh - Tuesday, August 18, 2009
You may have thought something went wrong with your computer if y ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 19, 2009
"The evolution of bladder protection." Allergies are war on sinuses. Salt h ...
- AARP Campaign Focuses On Health Care Debate
Marketing Daily, - Tuesday, August 11, 2009
AARP is launching the next phase of its "Health Action Now" campai ...
- Sun Life Financial Plans Q4 Effort
Marketing Daily, - Tuesday, August 11, 2009
Sun Life Financial Inc. will launch its first branding and marketing campai ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 12, 2009
Deodorant residue is the pits. Where do potatoes come from? Refrain fr ...
- BMW Launching Its Big Push Campaign For Diesel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
A new campaign breaking Sunday from BMW will attempt to change American ...
- Barcodes Make Print Ads Interactive
Creative Media Blog, Amy Corr - Monday, August 10, 2009
Financial services provider BMO Capital Markets runs a print ad in t ...
- Famous Footwear Launches New Web Site
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2009
Famous Footwear is focusing on women's passion for both ice cream a ...
- Bumble Bee Launching Value Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, August 5, 2009
Messaging highlights specific suggestions for delicious, easy meals that can be ma ...
- McDonald's Mobile Campaign Targets Hispanics
Online Media Daily, Mark Walsh - Wednesday, August 5, 2009
As part of its ambitious McCafé marketing effort this summer, McDonald's h ...
- Malibu Rum Debuts 'Get Your Island On' Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 4, 2009
The advertising campaign features four 30-second spots in which radio personalities ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 5, 2009
Knob Creek has nothing to imbibe until November. Michael Jordan made fr ...
- Radio Shack To Launch The Shack Campaign
Marketing Daily, - Monday, August 3, 2009
Radio Shack Corporation will unveil its new brand creative platform, "The Shack ...
- McDonald's Launches Angus Deluxe Campaign With Instructions
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
Creative breaking today for McDonald's new, 1/3-pound Angus burger attempts to crea ...
- IKEA Spot Tops List Of Funniest TV Commercials
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
The funniest ad from 1965 to now among 37 finalists, according ...
- Beauty Of New Technology: Users Personalize Before-And-After Ads
Creative Media Blog, Amy Corr - Monday, August 3, 2009
ModiFace has developed a technology that allows users to upload pictures ...
- Ford Buffs Taurus Image As '10 Model Launches
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The media plan includes Ford's highest-ever percentage of digital, experiential and lifesty ...
- Depends On Your Perspective
Research Brief, Jack Loechner - Thursday, July 30, 2009
According to a new LinkedIn Research Network/Harris Poll in June, 2009, ...
- Anti-Bottled Water Campaign Launches
Marketing Daily, - Tuesday, July 28, 2009
Two marketing veterans have created a national campaign suggesting that consumers avo ...
- Tequila Herradura Revamps Packaging
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
The effort is being supported by a national advertising campaign via Draftfcb-Chicag ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 29, 2009
Comedy. Cheese rolling. Ice cream cakes. Let's launch! ...
- Toyota Jumps Aboard 'Cash For Clunkers' Train
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
The spots show a clunker being crushed in reference to a ten ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- Lutz Basks As Agencies Sweat Out Blistering Critique Of Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, July 27, 2009
Before jetting off on vacation in the Caribbean earlier this month, Gener ...
- Your Party's On The Line: Agency Pitches Itself Via Voicemail Radio Ads
Creative Media Blog, Amy Corr - Monday, July 27, 2009
How often do you check your work voicemails and find the recordi ...
- Rosemount Estate Wines, Gordon Ramsay Team
Marketing Daily, - Thursday, July 23, 2009
Rosemount Estate wines has entered into a one-year exclusive wine partnership wi ...