- 'Go Biz': Visa Targets Small Biz Owners
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2009
The digitally centered campaign focuses on how Visa Business helps small busine ...
- Chairman Whitacre Will Tout The New GM In Campaign Launch
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
Ed Whitacre, General Motors new chairman, will urge consumers to take ...
- 5 Spots Show Off First Hybrid-Only Lexus
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2009
The car's radar pings are visible as circles emanating in concentric ring ...
- Out to Launch
Out to Launch, Amy Corr - Thursday, September 10, 2009
Jay-Z recreates his album covers. Halo 3: ODST bows 2:30 minute a ...
- Walgreens Positions Itself As a One-Stop Community Resource
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Walgreens yesterday introduced a campaign positioning it as a one-stop shopping destinati ...
- Tampico Goes Global With New Campaign
Marketing Daily, - Tuesday, September 8, 2009
Tampico Beverages, a refrigerated juice-drink brand, has launched its first global multi-med ...
- Harris Bank Campaign Focuses On Customer Service
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2009
Harris Bank is extending its "We're here to help" campaign with fo ...
- Katz, Horizon Plan Radio Push For 'Leno'
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
Starting Sept. 8, Leno's comedy bits -- intended to cheer up listener ...
- Toyota Goes Global With New Corporate Campaign
Marketing Daily, - Friday, September 4, 2009
The effort, via Toyota's corporate agency New York-based Dentsu America, shows ...
- Philly Cream Cheese Gets In Touch With Its Inner 'Pheeling'
Around the Net In Brand Marketing, Thom Forbes - Friday, September 4, 2009
New ads for Kraft's Philadelphia cream cheese use the word "pheeling" ...
- Samsung Focusing On Digital Cameras With $50 Million Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, September 4, 2009
Samsung is making its presence known in the digital camera market ...
- New AmEx Campaign Urges Card Holders To 'Spend Responsibly'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
American Express launched a major campaign yesterday that urges consumers to ta ...
- Campbell Position Shifts To 'Healthy Everyman'
Marketing Daily, Karlene Lukovitz - Tuesday, September 1, 2009
The TV commercials for the new campaign by Chunky agency Y&R, launchi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 2, 2009
Join the Chick-fil-A virtual wave. Old Spice offers a variety of scent ...
- New York State Ad Campaign Takes On Soda And Juice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
...
- Travel Channel Goes Sapphire Class In 4 Shows
MediaDailyNews, David Goetzl - Monday, August 31, 2009
Discovery, which sells for the Travel Channel although it no longer ow ...
- Ford Ads Rev Rich Media Engine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Lotame released results from a Ford advertising campaign Monday. The year-long projec ...
- ASICS Lite-Brites Up Your Life
Creative Media Blog, Amy Corr - Monday, August 31, 2009
ASICS has a knack for speaking to its target audience in uniq ...
- New Popeyes Commercials Introduce Wings
Marketing Daily, Karlene Lukovitz - Friday, August 28, 2009
The campaign includes 15- and 30-second TV spots and a 60-second rad ...
- Peacock Struts 'Colorful' Campaign
Marketing Daily, Wayne Friedman, David Goetzl - Monday, August 31, 2009
NBC will be adding a subtle two-word marketing tweak to its fa ...
- Sony Hopes New Campaign Draws Serious Serial Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Sony is hoping that ads that break this weekend for its PlayStati ...
- Three Olives' O-Face Campaign Moves to TV
Marketing Daily, Karlene Lukovitz - Thursday, August 27, 2009
For the $10 million TV portion of the campaign, to air ...
- Captain Morgan Adds Voicemail Pranks To Effort
Marketing Daily, Karlene Lukovitz - Wednesday, August 26, 2009
Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool ...
- Las Vegas Asserting Itself As Home For Furniture
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
Michael Cannell writes that a bit of industry intrigue lies behind ...
- Kwikset Launches Campaign For SmartKey
Marketing Daily, - Tuesday, August 25, 2009
Kwikset, which makes residential locks, is launching a national advertising campaign, "Versus ...
- New Discover Ads Tweak Format
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2009
The campaign, from The Martin Agency, focuses on what cardmembers get ba ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 26, 2009
Grow a "moneystache." Broken wings. Shadow puppets. Let's launch! ...
- Aflac Tops Last Year's Commercial Count
Marketing Daily, Tanya Gazdik - Monday, August 24, 2009
"We feel like we need to continue to be aggressive," Al Johnso ...
- Customization Site Lures Mustang Fans
Online Media Daily, Mark Walsh - Monday, August 24, 2009
To help promote the 2010 Mustang, Ford is tapping into the model ...
- Business Cards 2.0
Creative Media Blog, Amy Corr - Monday, August 24, 2009
I can't recall the last time I gave someone my business car ...