• Automotive News, Thursday, September 10, 2009 10:30 AM

Ed Whitacre, General Motors new chairman, will urge consumers to take a look at what the automaker has to offer in a 60-second spot that will form the foundation for a broad new campaign launching next week, Jamie Lareau reports. Subsequent spots will showcase the best products from each of GM's surviving brands: Chevrolet, Buick, GMC and Cadillac, sources say.

The ads may reflect a slight departure from marketing chief Bob Lutz's original plan to focus on brands and not the corporation, Lareau writes. Whitacre, the former CEO of AT&T Corp., is viewed as enough of an outsider to be seen as representing the taxpayer, says one source.

The Chevy campaign reportedly includes football announcer Howie Long, who will tout Chevrolet's comparative fuel economy in some segments.

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