The effort, via Toyota's corporate agency New York-based Dentsu America, shows an image of a Toyota Prius, with superimposed text that reads, "It's earned the love of millions of Toyota owners. And has saved an estimated billion gallons of gas. And it's paving the way for the next generation of vehicles. Like cars charged at home, or that run solely on electricity, or consume hydrogen and emit only water. Even more solutions and the shape of ideas to come, from Toyota."
The campaign includes a print advertisement featuring Toyota's hybrid vehicles and hinting at future plug-in hybrids, pure electric cars and hydrogen vehicles.
television campaign will run on national news, Sunday morning and cable networks. The print campaign will appear in national magazines.--Karl Greenberg