Tampico Beverages, a refrigerated juice-drink brand, has launched its first global multi-media campaign to spotlight its new packaging and flavors. The campaign, "Irresistible," will launch in 50
countries around the world this month. Elements of the new effort have already launched in India, Kosovo, Trinidad, Barbados and Jamaica, as well as in Tijuana and Monterrey, Mexico, per the
Chicago-based company.
The campaign carries a consistent message in all markets through print, radio, television, out-of-home ads, point-of-purchase, and consumer promotions. Tampico says the
effort will use elements like reggaeton rhythms and soccer themes.
The company says that in the past it has relied on customer loyalty and small-scale, locally-based advertising. --Karl
Greenberg
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