- Hillshire Farm Debuts New TV Spot
Marketing Daily, Karlene Lukovitz - Monday, November 5, 2012
Hillshire Farm has begun airing a second TV spot in its n ...
- Obama Beats Romney In Online Political Ad Spend
Online Media Daily, Laurie Sullivan - Monday, November 5, 2012
Barack Obama consistently spent more money for online advertising, compared with Mi ...
- MediaVest Teams With Millennial Media On Analytics
Online Media Daily, Mark Walsh - Monday, November 5, 2012
MediaVest USA and mobile ad network Millennial Media have struck a partnersh ...
- Big Velti Client Is T-Mobile
Online Media Daily, Mark Walsh - Monday, November 5, 2012
In September, mobile marketing firm Velti announced closing its largest-ever deal ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zon ...
- Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
"We are definitely speaking more loudly than before with the LS, a ...
- GNC Expands Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2012
GNC will launch the second phase of its "Live Well" campaign ...
- JBL Launches New Ad Push In India
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
Audio equipment firm Harman's JBL division, has a new ad campaign f ...
- This Just In: Toys R Us Introduces Tiny Newscasters
Marketing Daily, Sarah Mahoney - Tuesday, October 30, 2012
Ads for the chain are always a little tricky, Peter Reiner, t ...
- What Works In Campaign Commercials
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 30, 2012
Campaigns do not rely on professional advertising executives as often as th ...
- Activision Goes Big For 'CoD: Black Ops 2'
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In addition to Downey, Jr., who upstages a man with two tan ...
- Scion Looks To Motivate Creative Entrepreneurs
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- Homeless Campaign Spotlights Kids
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
In 2011, there were 16,000 homeless children in New York City, a ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Turning Up The 'Moo-sic' In Cow-Centric Campaign
Creative Media Blog, Amy Corr - Monday, October 29, 2012
The use of a cowbell is optional in an online campaign f ...
- If You Play Your Cards Right
Garfield at Large, Bob Garfield - Monday, October 29, 2012
Diners Club must return to its roots and be a genuine cl ...
- Retailers Ramp Up Windows 8 Programs
Marketing Daily, Aaron Baar - Friday, October 26, 2012
With Microsoft's Windows 8 hitting retail outlets on Friday, the retailers ...
- Sir Richard's: Hello? Can We All Say 'Birth Control'?
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Sir Richard's Condoms has launched what it dubs a non-procreators' holiday wi ...
- Clarification: 'FT,' "IHT' Not Confirmed In Forbes' Campaign
MediaDailyNews, Steve McClellan - Thursday, October 25, 2012
Two publications originally disclosed as being on the media buy list f ...
- Obama First Political Campaign On BuzzFeed
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 25, 2012
The Obama for America campaign has taken to BuzzFeed, the first campai ...
- Charlie And The Fickle Finger
Mad Blog, - Wednesday, October 24, 2012
Pardon me for a minute while I mourn my loss of innocenc ...
- Ford Makes Cars Invisible For Fusion
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Once upon a not-so-long-ago time, describing a vehicle as a great-looking midsi ...
- 'Forbes' Launches New Tagline, Brand Campaign
MediaDailyNews, Steve McClellan - Wednesday, October 24, 2012
'Forbes' is launching a new brand advertising campaign this month -- i ...
- McDonald's Promotes World Menu
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
McDonald's is launching a UK TV ad campaign to promote its late ...
- USAA Cements Relationships With Vets
Marketing Daily, Aaron Baar - Tuesday, October 23, 2012
"The objective is to position us as a destination of choice amo ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, October 24, 2012
How ranchers surf the Net. Mellow Mushroom will follow you on Twitt ...
- Pregame Super Bowl Clips Drive Social Views, Engagement
MediaDailyNews, David Goetzl - Tuesday, October 23, 2012
As marketers plan their strategies around their Super Bowl ads, research fr ...
- WhatRunsWhere Launches Ad Tracking Tool For Google
Online Media Daily, Fern Siegel - Monday, October 22, 2012
WhatRunsWhere, the online media buying service, launched WhatRunsWhere Advantage, a stand-alone servi ...
- Playing In Creative Sandbox: Site Spotlights Ad Case Histories
Creative Media Blog, Amy Corr - Monday, October 22, 2012
Google launched a crowd-sourced website for members of the ad industry ...
- New York Touts 'Wildlife'
MediaDailyNews, Karl Greenberg - Friday, October 19, 2012
New York's Department of Environment Conservation and New York State Parks a ...