- Ad Council Targets Parents With Anti-Bullying Message
MediaDailyNews, Erik Sass - Friday, October 19, 2012
Bullying has became a front page issue, with high-profile cases drawing attenti ...
- London In Rearview, Marketers Preparing For Brazil
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Global Olympic partners like Visa, GE, and Coca-Cola are planning their campaig ...
- Zicam Relaunches Web Site
Marketing Daily, Tanya Gazdik - Wednesday, October 17, 2012
Cold remedy Zicam has launched a redesigned Web site as part ...
- One Kings Lane Launches National Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
Home-focused flash sale site One Kings Lane has debuted its first nation ...
- Ocean Spray's Bog-osphere On The Road Again
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
In the latest version of wooing America with its tiny, tart frui ...
- Zynga Launches Mobile Campaign With Honda
Online Media Daily, Fern Siegel - Tuesday, October 16, 2012
Zynga, a provider of social game services, kicked off its first reward-bas ...
- Luminate Touts Image-Based Ads To Magazine Publishers
Online Media Daily, Erik Sass - Tuesday, October 16, 2012
Traditionally text-focused publishers are increasingly embracing images as anchors for targeted advertisin ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, October 17, 2012
Peacocking is the new Tebowing. Shake your baby carrots. Let's launch! ...
- Agency Mystery Solved! Creative Behind Microsoft's Surface Surfaces
Around the Net In Media, Phyllis Fine - Tuesday, October 16, 2012
Microsoft, which broke TV ads for its new Surface tablet on Mond ...
- Red Lobster Beefs Up Offerings
Marketing Daily, Aaron Baar - Monday, October 15, 2012
Among the new menu items are "Maine Stays," 15 dishes under $ ...
- Nissan Launches Pathfinder Effort, Preps Sentra Push
Marketing Daily, Karl Greenberg - Monday, October 15, 2012
A 60-second ad, "Follow Me," has a family in the vehicle o ...
- PayPal Launches National Effort
Marketing Daily, Tanya Gazdik - Monday, October 15, 2012
PayPal is launching its first-ever national ad campaign featuring actor Jeff Goldblu ...
- 'Splattered Paint'? Kids Critique Museum Art
Creative Media Blog, Amy Corr - Monday, October 15, 2012
When you want an honest opinion, the best person to ask ...
- Will Campaign Convert Consumers To Windows 8?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Microsoft is going to spend more to launch Windows 8 than eith ...
- Groupon In Talks For New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Daily Deals company Groupon Inc. is in the process of choosing ...
- P&G, Nick Lachey Ask NFL Fans To Show Their Team Colors
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Procter & Gamble is activating behind its fourth season as an offici ...
- Usain Bolt Gets Special Nissan GT-R
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
Bolt, who appears in Nissan advertising, has signed a special deal wi ...
- Skylanders Giants Show Some Personality
Marketing Daily, Aaron Baar - Wednesday, October 10, 2012
Having scored a hit with its cross-platform game Skylanders Spyro's Adventure ...
- TownePlace Suites Launches First National Effort
Marketing Daily, Tanya Gazdik - Wednesday, October 10, 2012
"We feel that it is important to be creative in our outrea ...
- TaxSlayer.com Backs Dale Earnhardt Jr. In NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Evans, GA-based TaxSlayer.com has renewed its partnership with the Dale Earnhardt Jr.-own ...
- Nike, Stussy Unveil New Line
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2012
Nike may be having a magical marketing moment with its mainstream runni ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, October 10, 2012
Speedy cars, fast phones and breastfeeding in public. Let's launch! ...
- Mulberry Launches 'Brilliant Britain' Website
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Mulberry has launched its Brilliant Britain website as a "love letter" ...
- Drugstore Pulls TV Ad Over Gay-Bashing Charges
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Quebec drugstore chain Familiprix Group has pulled one of its television a ...
- Ram Bends Third Dimension In New Ads
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
Chrysler's Ram rolled out Monday its second major national campaign since t ...
- What Do You Say To 1 Billion Customers?
TV Watch, Wayne Friedman - Tuesday, October 9, 2012
Facebook's first-ever TV commercial doesn't mention the social media platform's big scal ...
- Toyota iQ Goes Where No Google Car Can, Tracking Belgium's Narrow Streets
Creative Media Blog, Amy Corr - Monday, October 8, 2012
Sometimes even the behemoths, like Google, need help from the little guy ...
- Ford Adopts 'La Linea' For C-MAX Launch
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
The new C-MAX campaign, which launched on Thursday, uses "La Linea" ...
- Frictionless Sharing May Give Brands More Ad Options
Online Media Daily, Laurie Sullivan - Thursday, October 4, 2012
Frustration among Web users who are interested in listening to music fr ...
- Blu, Dorff Launch ECig Campaign
Marketing Daily, Aaron Baar - Wednesday, October 3, 2012
The campaign, which carries the theme "Rise from the ashes," features Dor ...